--- title: Trophy Updates - April 2025 canonical_url: "https://trophy.so/blog/trophy-updates-april-2025" description: "Docs V2, new APIs, and more A/B testing controls." last_updated: "2026-07-23T09:44:14.000+00:00" --- # Trophy Updates - April 2025 We're continuing to build Trophy into the best platform for developers to build highly-engaging gamified product experiences... ## Quick Stats In the past 30 days we've: - Grew daily active tracked users by **4x** - **Doubled** the number of daily tracked user interactions - Sent over **26k** gamified emails ## Changelog - Docs V2 📕 - New user management APIs 🧑‍💻 - New A/B testing controls 🧪 ## Docs V2 📕 At Trophy we're obsessed with developer experience. A huge part of that is having well-organised, easy to understand documentation. So that's why we're releasing V2 of our docs site. Here's what's new... [Check out the docs](https://trophy.docs.buildwithfern.com) ### Updated navigation The docs now has two distinct sections navigated by tabs: Home and API Definition. The [Home](https://trophy.docs.buildwithfern.com/home) tab is focused on **learning**. It's the single place with all the context of the features Trophy has to offer. You'll find guides on Metrics, User Identification, Achievements and much more. The [API Definition](https://trophy.docs.buildwithfern.com/api-definition) tab is focused on **implementation**. It's where you'll go once you've decided on what you want to build and are ready to get started. It's got details of authentication, rate limiting and a full API explorer. There's also a quick link to our [GitHub](https://github.com/trophyso) to check out our client SDKs. ![Trophy documentation site](https://storage.ghost.io/c/19/20/1920b913-769b-42d4-8aea-7e26af22b8ee/content/images/2025/04/293_1x_shots_so.png) Trophy Docs V2 ### Richer content Throughout the docs you'll see we've added walkthrough videos and flowcharts in key places, not only to make the docs more accessible, but to make it easier to understand what Trophy is doing behind the scenes without needing to read a wall of text. ![Rich content in the Trophy documentation](https://storage.ghost.io/c/19/20/1920b913-769b-42d4-8aea-7e26af22b8ee/content/images/2025/04/75_1x_shots_so.png) Mmmm code examples... ### Simple search It's super easy to quickly find exactly what you're looking for with our context-aware search bar. 0:00 /0:08 1× Searching in the Trophy docs ### FAQs Each page has a set of frequently asked questions designed to help you in deciding what features to use and how to implement them. ![FAQs in the Trophy documentation](https://storage.ghost.io/c/19/20/1920b913-769b-42d4-8aea-7e26af22b8ee/content/images/2025/04/Screenshot-2025-04-08-at-23.32.13.png) Achievements page FAQs ## User Management APIs 🧑‍💻 Up to now, the only way to tell Trophy about your users is using [inline identification](https://trophy.docs.buildwithfern.com/home/platform/users#inline-identification) where users are automatically tracked as they interact with your product without needing to explicitly tell Trophy about them first. This is great as it removes the need for explicit bookkeeping and constantly keeping Trophy up to date. But there are cases where it's more convenient to tell Trophy about users based on user interactions outside the gamification experience, such as when a user signs up or updates their profile. To support these workflows, we've added [3 new APIs](https://trophy.docs.buildwithfern.com/api-definition/api-reference/users/singlemetric) that allow developers to explicitly create, update and retrieve users. ![Trophy user management APIs](https://storage.ghost.io/c/19/20/1920b913-769b-42d4-8aea-7e26af22b8ee/content/images/2025/03/314_1x_shots_so.png) Trophy user management APIs ## New A/B Testing Controls 🧪 By default, Trophy only enrols 90% of users in gamification emails. This helps you A/B test your set up and measure the impact on retention. However on the [integration page](https://app.trophy.so/integration) you'll now find a slider that allows you to change the ratio of users that are considered part of the 'control' cohort. Setting this to 30% for example will mean 70% of users that you tell Trophy about will be sent gamification emails. ![Trophy A/B testing](https://storage.ghost.io/c/19/20/1920b913-769b-42d4-8aea-7e26af22b8ee/content/images/2025/03/Screen-Recording-2025-03-31-at-11.03.30.gif) A/B testing ## Coming Soon Here's a few other things we have cooking... - **Healthy Streaks 🧘** More ways for you to customise the Streaks experience for your users including setting custom goals, vacation mode, and much more. - **Email Builder 📧** Our Notion-like block-based email builder is coming soon allowing you to have full control over the subject line, copy and design of all emails sent by Trophy. If you have anything you would love to see Trophy build, or have any feedback for us just reply to this email and let us know! Until next month... * * * ![](https://storage.ghost.io/c/19/20/1920b913-769b-42d4-8aea-7e26af22b8ee/content/images/2025/03/og-image.png)