---
title: Trophy Updates - October 2025
canonical_url: "https://trophy.so/blog/trophy-updates-october-2025"
description: "Webhooks, leaderboard breakdowns and a new AI docs assistant."
last_updated: "2026-07-23T10:15:52.000+00:00"
---

# Trophy Updates - October 2025

We've had a busy month launching new features and quality of life improvements.

## Changelog

-   🪝 Webhooks
-   👥 Leaderboard breakdowns
-   🤖 AI docs assistant

Let's get into it...

## 🪝 Webhooks

Webhooks allow your system to listen for events that occur in Trophy.

![Webhooks in Trophy gamification SaaS](https://storage.ghost.io/c/19/20/1920b913-769b-42d4-8aea-7e26af22b8ee/content/images/2025/10/97_1x_shots_so.png)

You can listen for events like:

-   `achievement.completed`
-   `streak.extended`
-   `leaderboard.finished`
-   and many more...

This lets you connect custom integrations to Trophy to support a wide range of use cases including:

-   Triggering custom emails or push notifications
-   Rewarding users with gift cards
-   Automated data warehousing
-   Integration with Zapier, Make or similar

[Get Started With Webhooks](https://docs.trophy.so/webhooks/quickstart)

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## 👥 Leaderboard Breakdowns

Traditionally, leaderboards with lots of participants [fail](https://trophy.so/blog/leaderboard-only-motivating-top-one-percent) to engage users beyond the top 1%, and have a **negative** impact on users in the bottom half, particularly new users.

A much more engaging way to create a leaderboard feature is to breakdown users into smaller, more socially-connected groups.

Now, leaderboard breakdowns make this possible through [custom user attributes](https://docs.trophy.so/platform/users#custom-user-attributes).

Create a custom user attribute for anything like:

-   Geographical location
-   School or institution
-   Organisation
-   Literally anything else...

Then link this attribute to a leaderboard and Trophy will automatically manage all leaderboard breakdowns for you.

For example if you create a leaderboard that breaks down by the "City" attribute, Trophy will manage a separate set of rankings for each city, with each user only seeing the rankings for their city.

![Leaderboard breakdowns in the Trophy gamification platform](https://storage.ghost.io/c/19/20/1920b913-769b-42d4-8aea-7e26af22b8ee/content/images/2025/10/603_1x_shots_so.png)

[Set Up A Leaderboard](https://app.trophy.so/leaderboards)

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## 🤖 AI Docs Assistant

You can now ask the docs a question and get an answer without reading through every page yourself.

![AI assistant in the Trophy docs](https://storage.ghost.io/c/19/20/1920b913-769b-42d4-8aea-7e26af22b8ee/content/images/2025/10/714_1x_shots_so.png)

Just hit `⌘ I` or use the new _Ask AI_ button in the nav bar to start chatting with the assistant.

Try asking it _"What can I do with webhooks?"._

[Ask Something](https://docs.trophy.so/)

You can also ask it to explain any code snippet you see in the docs:

![](https://storage.ghost.io/c/19/20/1920b913-769b-42d4-8aea-7e26af22b8ee/content/images/2025/10/300_1x_shots_so.png)

Plus, you can now directly open any page in the docs in your favorite AI tool:

![AI tools in the Trophy docs](https://storage.ghost.io/c/19/20/1920b913-769b-42d4-8aea-7e26af22b8ee/content/images/2025/10/638_1x_shots_so.png)

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## Coming Soon

Here's a few ideas we have for how we can make Trophy more powerful...

-   🏆 **More achievement types**  
    _More flexible achievements logic to support use cases like "do X, Y times in Z days"._
-   ⚡ **Points boosts**  
    _Temporarily modify points logic around key events with no code e.g. "2X points weekend"._
-   🆙 **Points levels**  
    _Create discrete levels in any points system and reward users for levelling up._
-   🥇**Aggregated leaderboards**  
    _Create leaderboards that create competition between groups of users like "London vs New York" or "Class A" vs "Class B"._
-   🔥 **Streak vacation mode**  
    _Allow users to pause their streak while away._
-   🏃‍♂️ **Challenges**  
    _Tools for running time-limited, personalized challenges that every user can take part in._

Reply to this email and tell us what you want to see the most!

Until next month...

![From the Trophy team](https://storage.ghost.io/c/19/20/1920b913-769b-42d4-8aea-7e26af22b8ee/content/images/2025/08/Screenshot-2025-08-18-at-18.53.15.png)

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![Trophy - Gamification infrastructure that retains users.](https://storage.ghost.io/c/19/20/1920b913-769b-42d4-8aea-7e26af22b8ee/content/images/2025/07/og.png)