--- title: Lifecycle emails canonical_url: "https://trophy.so/features/email" description: "Lifecycle email that actually improves retention. Trophy turns events from your product into behavioral, personalized email — the kind users open, click, and act on." --- # Lifecycle email that actually improves retention Trophy turns events from your product into behavioral, personalized email — the kind users open, click, and act on. Designed, sent, and tracked, all from one platform. ## Turn product data into lifecycle emails Use Trophy's visual email editor to build behavioral emails with live previews powered by your product data. - **First-party data** — Trophy ingests your product data and turns it into stats, charts and streaks so every email reflects real user activity. - **Block-based editor** — Build lifecycle emails with drag-and-drop blocks. Preview exactly how personalized content will render before sending. - **Sent from your domain** — Link your domain to Trophy to send emails from your brand and keep your domain reputation in tact. - **Send-time optimized** — Trophy sends emails according to each recipient's local timezone for maximum engagement. ## Understand how your emails perform Measure engagement, retention impact, and list health across every automated email you send with Trophy. - **Track delivery and engagement** — See opens, clicks, and send status across every automated email so you know what is reaching users and what is resonating. - **Measure retention impact** — Compare retention rates by email to understand which lifecycle messages bring users back to your product. - **Monitor list health** — Track unsubscribes over time and spot trends early so you can adjust frequency and content before churn builds. Docs: https://docs.trophy.so/features/emails ## FAQ ### How do I send streak reminders automatically? Trophy sends streak reminders automatically when a user is about to lose their streak. You configure the trigger event once, and Trophy handles send-time optimization in each recipient's local timezone. If you also want push notifications, Trophy fans out reminders to OneSignal or Knock via real-time webhooks. See the [streaks documentation](https://docs.trophy.so/features/streaks) for setup details. ### What is streak email tracking? Streak email tracking is how Trophy monitors delivery and engagement for automated streak and achievement emails. Trophy tracks opens, clicks, and send status for every message. You can compare retention across different email types to see which messages keep users coming back. ### How do I track push notification delivery? Trophy tracks delivery status for all lifecycle reminders, including push notifications sent through connected vendors. When you integrate OneSignal or Knock via webhooks, Trophy logs what reached each user. Your team sees a unified view of email and push delivery in one place. ## Gamification software for modern product teams The only gamification platform built for the modern era. Control via API or MCP and wire into your development workflow across multiple environments. - [Get API key](https://app.trophy.so/sign-up) - [Read docs](https://docs.trophy.so) ### First-class APIs for fast-moving teams Idempotent, retry-safe, time-zone aware. Designed to feel obvious the first time you read the docs. ### Control everything via MCP Connect Trophy to MCP clients like Cursor and Claude Code and configure features without touching the dashboard. ### Connect your stack via webhooks Trigger workflows in third-party tools and internal systems in real time based on changes in Trophy. ### Develop, test, and deploy across environments Separate dev, staging, and production environments with their own keys, data, and configuration. Promote changes with confidence. ## Scale with confidence Trusted by startups and enterprises alike. Scale seamlessly from your first to your millionth user. ### Scale from first user to millionth Latency, throughput, and uptime that hold up as your user base grows. ### Secure by design Encryption in transit and at rest, scoped API keys, and privacy-first defaults out of the box. ### Reliable at scale Fault tolerance, rate limits, and idempotent APIs keep gamification logic dependable under load. ### Serving teams on 4 continents Powering gamification experiences for 1M+ users across the globe with consistent low latency. ## Loved by consumer product teams *Customers* Learn why growing product teams are increasing engagement with Trophy. - [RevisionDojo](https://trophy.so/customers/revisiondojo.md) — With Trophy, RevisionDojo powers a fun and engaging study experience for 350,000 students — integrated in 1 week with a 9% boost in retention. - [Lexioo](https://trophy.so/customers/lexioo.md) — Integrating Trophy took Lexioo just 3 days, helping their English learning app reach 1M+ downloads with consistent daily progress. - [Campfire](https://trophy.so/customers/campfire.md) — Campfire was set up in about an hour with Trophy, helping 300,000 authors build weekly writing habits with a 22% increase in 14-day retention. - [CyberPatient](https://trophy.so/customers/cyberpatient.md) — CyberPatient added gamification to virtual clinical training in 5 days, making long cases more engaging for medical students. ## Up and running in minutes *Get started* - **[Start building](https://app.trophy.so/sign-up)** — Integrate in minutes, interpret in hours. No credit card required. (Start for free) - **[See what's possible](/contact-sales)** — Explore how Trophy can increase user engagement and retention. (Book a call) - **[Compare plans](/pricing)** — Understand the free tier limits and Trophy's usage-based model. (See pricing)