--- title: Metrics canonical_url: "https://trophy.so/features/metrics" description: "Track and analyze user behavior to improve retention. Set up engagement metrics, compare retention patterns, and identify what keeps users coming back." --- # Model any user interaction Set up metrics to track key user behaviors. Analyze usage, compare retention patterns, and power engaging user experiences. ## Building blocks for retentive user experiences Discover which user interactions are most effective at retaining users and drive personalized experiences to keep them engaged. - **Achievements** — Turn users into power users by congratulating and rewarding progress against your most retentive metrics. - **Streaks** — Create a powerful engagement incentive and encourage regular usage habits against any metric. - **Automated notifications** — Deliver personalized emails and push notifications at the perfect moment to motivate users to stay engaged. ## Deep insights into user behavior Understand how users engage with your product, and optimize the user experience to retain users. - **Discover churn patterns** — Understand retention drop-off patterns and drive personalized experiences to claw back users and revenue. - **Focus efforts** — Identify the most effective metrics for increasing retention and iterate on user experience to keep users engaged. - **Segment and analyze** — Create custom cohorts to track user behavior over time and optimize the user experience for different groups of users. Docs: https://docs.trophy.so/features/metrics ## FAQ ### What is a metric in Trophy? A metric in Trophy is any user behavior you want to track — such as completing a lesson, making a purchase, or logging a workout — sent as events with a metric key, user ID, and value. Trophy uses those events to power streaks, achievements, points, leaderboards, and personalized lifecycle messaging. ### How do metrics connect to the rest of Trophy gamification? When you send a metric event, Trophy evaluates it against all configured features in one pass: extending streaks, checking achievement thresholds, awarding points, and updating leaderboard rankings. Metrics are the foundation that keeps gamification and retention experiences in sync. ### What insights can I get from Trophy metrics analytics? Trophy helps you discover churn and retention drop-off patterns, identify which behaviors correlate with retention, and segment users into custom cohorts to compare behavior over time. You use those insights to focus product work on the interactions that keep users coming back. ### Can I define custom behaviors to track? Yes. You define your own metric keys in the Trophy dashboard and send events with numeric values and custom attributes for filtering and segmentation. That lets you model any interaction that matters for engagement in your product. ### How should I send metric events from my app? Trophy provides type-safe server-side SDKs for Node.js, Python, Go, Java, PHP, Ruby, and .NET so you send events from your backend and keep API keys secure. You fetch aggregated progress via the API and render it in any frontend framework. ## Gamification software for modern product teams The only gamification platform built for the modern era. Control via API or MCP and wire into your development workflow across multiple environments. - [Get API key](https://app.trophy.so/sign-up) - [Read docs](https://docs.trophy.so) ### First-class APIs for fast-moving teams Idempotent, retry-safe, time-zone aware. Designed to feel obvious the first time you read the docs. ### Control everything via MCP Connect Trophy to MCP clients like Cursor and Claude Code and configure features without touching the dashboard. ### Connect your stack via webhooks Trigger workflows in third-party tools and internal systems in real time based on changes in Trophy. ### Develop, test, and deploy across environments Separate dev, staging, and production environments with their own keys, data, and configuration. Promote changes with confidence. ## Scale with confidence Trusted by startups and enterprises alike. Scale seamlessly from your first to your millionth user. ### Scale from first user to millionth Latency, throughput, and uptime that hold up as your user base grows. ### Secure by design Encryption in transit and at rest, scoped API keys, and privacy-first defaults out of the box. ### Reliable at scale Fault tolerance, rate limits, and idempotent APIs keep gamification logic dependable under load. ### Serving teams on 4 continents Powering gamification experiences for 1M+ users across the globe with consistent low latency. ## Loved by consumer product teams *Customers* Learn why growing product teams are increasing engagement with Trophy. - [RevisionDojo](https://trophy.so/customers/revisiondojo.md) — With Trophy, RevisionDojo powers a fun and engaging study experience for 350,000 students — integrated in 1 week with a 9% boost in retention. - [Lexioo](https://trophy.so/customers/lexioo.md) — Integrating Trophy took Lexioo just 3 days, helping their English learning app reach 1M+ downloads with consistent daily progress. - [Campfire](https://trophy.so/customers/campfire.md) — Campfire was set up in about an hour with Trophy, helping 300,000 authors build weekly writing habits with a 22% increase in 14-day retention. - [CyberPatient](https://trophy.so/customers/cyberpatient.md) — CyberPatient added gamification to virtual clinical training in 5 days, making long cases more engaging for medical students. ## Up and running in minutes *Get started* - **[Start building](https://app.trophy.so/sign-up)** — Integrate in minutes, interpret in hours. No credit card required. (Start for free) - **[See what's possible](/contact-sales)** — Explore how Trophy can increase user engagement and retention. (Book a call) - **[Compare plans](/pricing)** — Understand the free tier limits and Trophy's usage-based model. (See pricing)