--- title: Streaks canonical_url: "https://trophy.so/features/streaks" description: "Purpose-built app gamification for daily, weekly, or monthly streaks powered by any user interaction. Let users personalize streak logic and use streak freezes to increase average streak length. Increase engagement and retention without a custom streaks engine." --- # Build user habits with in-app streaks Purpose-built app gamification for daily, weekly, or monthly streaks powered by any user interaction. Let users personalize streak logic and use streak freezes to increase average streak length. ## A purpose-built streaks engine Build in-app streaks using a flexible, battle-tested logic engine ready for scale. - **Flexible streak engine** — Build daily, weekly, or monthly streaks powered by any combination of user interactions and conditions. - **User-customizable streak logic** — Let users customize streak logic within defined guardrails without rebuilding your streak system. - **Battle-tested at scale** — Ensure users never silently lose streaks due to time zone or daylight savings edge cases. ## Keep streaks alive for longer Increase average streak length and user retention with streak freezes. - **Configurable earning rates** — Use auto-earn logic to automatically grant streak freezes to users over time, up to a maximum number. - **Automatic consumption** — Automatically consume streak freezes when users are about to lose their streak. - **Increase average streak length** — Keep streaks going longer to drive higher retention and less churn. ## Nudge users before streaks break Send automated email and push reminders when users are about to lose their streak. - **Automated streak protection** — Automatically detect when users are about to lose their streak and send a timely reminder before it breaks. - **Email and push channels** — Reach users with streak reminders over email, push notifications, or both — whichever channels they prefer. - **Respect user preferences** — Let users opt out through a built-in preference center so you stay data and privacy compliant. ## Understand streak performance at every level Track streak distribution, active streak trends, and the percentage of daily active users with streaks to optimize long-term retention. - **Track streak distribution** — See where users drop off across streak lengths so you can tune your streak settings and protect momentum. - **Monitor active streak volume** — Measure active streak trends over time to spot growth, seasonality, and sudden retention changes. - **Measure daily engagement impact** — Compare how many daily active users maintain short and long streaks to understand habit depth. Docs: https://docs.trophy.so/features/streaks ## FAQ ### What streak cadences can I offer in my app? Trophy supports daily, weekly, and monthly streaks powered by any combination of user interactions and conditions. When you send activity through Trophy, consecutive periods are tracked automatically with timezone-aware expiration so users do not silently lose streaks due to time zone or daylight saving edge cases. ### What are streak freezes and how do they work? Streak freezes are Trophy features that keep streaks alive when users miss a period. Trophy can auto-grant freezes up to a configured maximum and automatically consume them when a user is about to lose their streak, which helps increase average streak length and retention. ### Can Trophy remind users before a streak breaks? Yes. Trophy detects when users are about to lose their streak and sends automated email and push reminders before the streak breaks. Users can opt out through Trophy's built-in preference center so you respect channel preferences. ### Can users customize their own streak rules? Yes. Trophy lets users personalize streak logic within guardrails you define in the dashboard, so you can offer flexibility without rebuilding your streak system for each variation. ### How do I understand streak performance over time? Trophy provides streak analytics to track streak distribution, active streak volume, and how many daily active users maintain short versus long streaks. You can see where users drop off across streak lengths and tune settings to protect momentum. ## Gamification software for modern product teams The only gamification platform built for the modern era. Control via API or MCP and wire into your development workflow across multiple environments. - [Get API key](https://app.trophy.so/sign-up) - [Read docs](https://docs.trophy.so) ### First-class APIs for fast-moving teams Idempotent, retry-safe, time-zone aware. Designed to feel obvious the first time you read the docs. ### Control everything via MCP Connect Trophy to MCP clients like Cursor and Claude Code and configure features without touching the dashboard. ### Connect your stack via webhooks Trigger workflows in third-party tools and internal systems in real time based on changes in Trophy. ### Develop, test, and deploy across environments Separate dev, staging, and production environments with their own keys, data, and configuration. Promote changes with confidence. ## Scale with confidence Trusted by startups and enterprises alike. Scale seamlessly from your first to your millionth user. ### Scale from first user to millionth Latency, throughput, and uptime that hold up as your user base grows. ### Secure by design Encryption in transit and at rest, scoped API keys, and privacy-first defaults out of the box. ### Reliable at scale Fault tolerance, rate limits, and idempotent APIs keep gamification logic dependable under load. ### Serving teams on 4 continents Powering gamification experiences for 1M+ users across the globe with consistent low latency. ## Loved by consumer product teams *Customers* Learn why growing product teams are increasing engagement with Trophy. - [RevisionDojo](https://trophy.so/customers/revisiondojo.md) — With Trophy, RevisionDojo powers a fun and engaging study experience for 350,000 students — integrated in 1 week with a 9% boost in retention. - [Lexioo](https://trophy.so/customers/lexioo.md) — Integrating Trophy took Lexioo just 3 days, helping their English learning app reach 1M+ downloads with consistent daily progress. - [Campfire](https://trophy.so/customers/campfire.md) — Campfire was set up in about an hour with Trophy, helping 300,000 authors build weekly writing habits with a 22% increase in 14-day retention. - [CyberPatient](https://trophy.so/customers/cyberpatient.md) — CyberPatient added gamification to virtual clinical training in 5 days, making long cases more engaging for medical students. ## Up and running in minutes *Get started* - **[Start building](https://app.trophy.so/sign-up)** — Integrate in minutes, interpret in hours. No credit card required. (Start for free) - **[See what's possible](/contact-sales)** — Explore how Trophy can increase user engagement and retention. (Book a call) - **[Compare plans](/pricing)** — Understand the free tier limits and Trophy's usage-based model. (See pricing)