---
title: Growth campaigns
canonical_url: "https://trophy.so/for-growth"
description: Launch challenges and leaderboards as marketing campaigns via lifecycle email and hosted progress pages.
---

# Growth campaigns

Launch challenges and leaderboards as marketing campaigns via lifecycle email and hosted progress pages.

- Email campaigns live in a day; hosted progress pages live in three
- Leaderboards for users who compete; challenges for users who work together toward a shared goal
- Example: a 30-day community workout challenge with a weekly leaderboard, launch/rank/reward emails, and a hosted progress page
- The hosted page shows rankings and progress toward the goal
- Reward users when they win, place, or hit the campaign target
- Measure participation, email engagement, and retention during the campaign window