---
title: "Barak Glanz (Coddy): Making code learning a daily hobby"
canonical_url: "https://trophy.so/podcast/barak-glanz-coddy"
description: "A conversation with Barak Glanz, CMO at Coddy, about his journey growing Coddy from zero to 1M ARR and beyond."
last_updated: "2025-10-29T00:00:00.000Z"
---

# Barak Glanz (Coddy): Making code learning a daily hobby

A conversation with Barak Glanz, CMO at Coddy, about his journey growing Coddy from zero to 1M ARR and beyond.

In this episode of The Levels Podcast, Jason and CHarlie chat with Barak Glanz, Co-Founder and CMO of Coddy. Barak shares insights into the rapid growth of his coding education platform, which achieved one million in annual recurring revenue (ARR) within a year. He discusses the importance of influencer marketing, the challenges of user retention versus monetization, and the challenges in developing a new mobile app. Barak also emphasizes the significance of hiring the right team and the complexities of managing a B2C product that impacts users' daily lives.

## Takeaways

- Coddy achieved one million ARR through a combination of hard work and luck.
- Influencer marketing was the initial successful channel for user acquisition.
- Attribution tracking is challenging, especially for web apps.
- Coddy operates on a freemium model with an energy system for usage limits.
- The mobile app is in pre-registration and aims to enhance user experience.
- Hiring the right people is crucial for startup success.
- Balancing monetization and user retention is a complex challenge.
- B2C products must consider the psychological impact on users.
- Building a strong team is essential for navigating startup challenges.