---
title: "Guillermo Martinez (Buen Provecho): Tackling Food Waste In Latin America"
canonical_url: "https://trophy.so/podcast/guillermo-martinez-buen-provecho"
description: "A conversation with Guillermo Martinez, founder of Buen Provecho, about tackling food waste in Latin America."
last_updated: "2025-10-06T00:00:00.000Z"
---

# Guillermo Martinez (Buen Provecho): Tackling Food Waste In Latin America

A conversation with Guillermo Martinez, founder of Buen Provecho, about tackling food waste in Latin America.

In this episode, Guillermo Martinez, COO and co-founder of Buen Provecho, discusses the journey of his startup, which connects stores with surplus food to consumers in Latin America. He shares insights on the challenges of international expansion, the importance of community engagement, and strategies for balancing supply and demand. The conversation also delves into marketing tactics, user acquisition, and the potential for gamification in enhancing user experience.

## Takeaways

- Buen Provecho connects stores with surplus food to consumers.
- The startup began during the pandemic in 2021.
- Transitioning from WhatsApp to a dedicated app was crucial for growth.
- Cultural challenges arise when expanding into new countries.
- Balancing demand and supply is a key challenge for the business.
- Marketing strategies include leveraging social media and influencers.
- User engagement is driven by push notifications and promotions.
- Gamification could enhance user retention and engagement.
- The company aims to reduce food waste across Latin America.
- Building a community around the brand is essential for success.