---
title: "Ji Woong Jang (Teuida): Growing to 500K MAUs & 3X LTV in 12 months"
canonical_url: "https://trophy.so/podcast/ji-woong-teuida"
description: "A conversation with Ji Woong Jang, Co-Founder and CEO of Teuida, a language learning app that emphasizes interactive speaking practice with native speakers, about growing to 500K MAUs and tripling LTV in 12 months."
last_updated: "2026-02-01T00:00:00.000Z"
---

# Ji Woong Jang (Teuida): Growing to 500K MAUs & 3X LTV in 12 months

A conversation with Ji Woong Jang, Co-Founder and CEO of Teuida, a language learning app that emphasizes interactive speaking practice with native speakers, about growing to 500K MAUs and tripling LTV in 12 months.

In this conversation, Ji Woong Jang discusses Teuida, a language learning app that emphasizes interactive speaking practice with native speakers. The app transitioned to a subscription model, significantly improving user retention and revenue. Ji Woong highlights the importance of community engagement, gamification strategies like streaks, and the introduction of missions for real-life practice. He also shares insights on marketing strategies, the balance between organic growth and paid advertising, and the future potential of AI in language learning, while maintaining a focus on cultural understanding as a key component of effective communication.

## Takeaways

- Teuida focuses on interactive language learning through simulated conversations.
- The transition to a subscription model significantly improved user retention and revenue.
- Pricing experiments revealed that conversion rates remained stable despite price increases.
- Premium users enjoy additional features like ad-free lessons and high-resolution videos.
- Community engagement is crucial for language learners, fostering motivation and support.
- Gamification elements like streaks enhance user retention and daily engagement.
- Missions provide real-life speaking practice, encouraging users to apply their skills.
- Organic growth through social media is currently more effective than paid advertising.
- Understanding cultural nuances is essential for effective communication in language learning.
- AI may play a role in future iterations, particularly for advanced learners.