How Brilliant Uses Gamification to Improve Engagement and Retention
Discover how Brilliant leverages gamification to boost retention and engagement.
Jason LouroShip gamification in hours, not months.
Looking to boost retention? Use our APIs to build elegant gamification experiences that keep users hooked on your product.
Learning Master
20/50 lessons
Lessons completed
Pro - 10 lessons
Rookie - 5 lessons
12 day streak
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T
W
T
F
S
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Best streaks
Mar 24
15 daysJan 23
9 daysLast 7 days
All lessons
127 +12%
Live
Inbox
2m
Unlocked: Pro Learner!
Congrats! You've completed 10 lessons and earned the Pro Learner badge.
1h
Streak about to end!
You're on a 13-day streak. Complete today's lesson to keep it going!
3h
Keep going!
Complete today's lesson to keep on learning!
Notifications
now
Almost there!
Just 2 more lessons to unlock your next achievement
1h
Weekly progress update
You're in the top 10% of learners this week! Keep it up
7h
Your streak is at risk!
Complete a lesson today to maintain your 7-day streak
Fully-featured
Everything you need to boost retention
Metrics
Easily define and track the user interactions that matter most to your product. Use them to drive personalised gamification experiences.
Live
TimeUser
Eventjust nowSarah J.
wrote 250 words2m agoMike R.
read 30 pages5m agoAlex T.
ran 5.2km12m agoEmma L.
posted 1 time15m agoDavid W.
finished 1 lesson18m agoRachel K.
meditated 15 mins25m agoJames P.
rode 8.3km30m agoNina S.
finished 1 lesson45m agoChris M.
wrote 75 wordsAchievements
Set up one-off and metric-based achievements to congratulate and motivate your users. Display achievements and badges in your app with a few lines of code.
Streaks
Encourage users to build meaningful habits with daily, weekly, and monthly streaks. Fetch streak data from our API to display them in your app.
Email & Push
Reach customers anywhere with customizable emails and push notifications, automatically triggered by user behavior and designed to drive engagement.
9:41
Wednesday 1st January 2025
Acme
now
🎉 Congrats! You've ran 50km!
Developer-friendly
Simple APIs your team will love using
Use our APIs to effortlessly integrate gamification into your app. Get a team that's 100% focused on your gamification experience.
- Type-safe SDKs.
- We spend time worrying about abstractions and let you focus on what matters: building a great experience for your users.
- Intuitive documentation.
- Documentation built by developers for developers. Get started in minutes, not hours.
- Effortless debugging.
- Get to the root of the issue fast with detailed event logs and error messages.
// Server: Handle user writing submission
// Validate submission
if (!text || text.length === 0) return;
const wordCount = text.split(' ').length;
// Track event in Trophy
await trophy.metrics.event(
"words", {
user: {
id: "user-123",
email: "user@example.com"
},
value: wordCount
}
);
// Save progress
await saveProgress(wordCount);
return wordCount;
Gamification at scale
Industry giants retain with gamification
“Streaks are our golden goose. A disgusting amount of Duolingo’s success is tied to streaks. They drive engagement, retention, and even other features like notifications. Without streaks, we would not be where we are today.”
Jackson Shuttleworth
Retention Team Lead at Duolingo
“The streak feature is the single most impactful feature that contributed to this growth and success. In other words, you could argue that one feature created billions of dollars of value.”
Lenny Rachitsky
Author, Podcaster, Founder & Product Expert
Pricing
Transparent pricing with no surprises
Only pay for active users — pay nothing if they churn.
How many monthly active users do you have?
What’s included
- Metrics
- Custom branding
- Achievements
- Full API access
- Streaks
- Stellar support
- Emails & Push
Testimonials
Hear what our users have to say
“For years, we discussed building our own in-house system for encouraging authors to build a weekly writing habit on Campfire, but kept pushing it off in favor of product features. Trophy was the perfect solution for us—we were all set up in about an hour, and it has increased our 4-week retention by 62% so far.”
Jason Louro
CEO at Campfire
Case Studies
Learn how top apps use gamification
Jason Louro
How Charity Miles Leverages Gamification to Boost Retention
Learn how Charity Miles uses gamification to improve engagement and retention, and add value to its users.
Jason Louro
How ClassDojo Uses Gamification to Improve Engagement and Retention
Explore the mechanics and tactics behind ClassDojo's gamification strategy.
Jason LouroFAQ
Frequently asked questions
Have a different question and can’t find the answer you’re looking for? Send us an email.
- How are MAUs calculated?
- We track how many unique users you've told Trophy about each month. As long as a user is involved in at least one interaction, they count as an active user. Any users that are not active in subsequent months aren't charged for.
- Can I send emails through my own domain?
- Absolutely! Custom sending domains are supported out-of-the-box for everyone.
- Do I have to write the emails myself?
- Nope. We've designed the emails ourselves using industry-standard best practices. Copy will be automatically A/B tested and optimized, and you can customize them with your brand's logo and colors.
- How do I know if it's working?
- Trophy only sends emails to 90% of your users and gives you a dashboard to easily compare engagement between the two groups so you can easily see the difference Trophy is making.
- How much does it cost?
- You only pay for the users you track, and there are no hidden fees. Use our pricing slider to estimate your cost based on how many monthly active users (MAUs) you have.
- How does Trophy protect my data?
- We take data security very seriously. All data is encrypted in transit and at rest. We also adhere to industry-standard security practices to ensure your data is safe.
- How do I integrate Trophy into my product?
- Just one line of code! We'll provide you with an API key that you'll use to make requests to Trophy every time a user takes the action you want to track. See our documentation for full details.
- Do you offer volume discounts?
- Yes! If you know ahead of time what you're usage is going to be, get in touch and we'll happily offer a discount for upfront comittments.
- Why should I use Trophy?
- Building and maintaining high-quality email experiences is hard. By using Trophy, you can ship these experiences in an hour with the confidence that they're optimized for success.
