Ship gamification in hours, not months.
Looking to boost retention? Use our APIs to build elegant gamification experiences that keep users hooked on your product.
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The Trophy Platform
Everything you need to gamify your app
Metrics
Track the user interactions that matter, and use them to drive gamification features.
Achievements
Congratulate and motivate your users when they reach key milestones. Display achievements and badges in your app with a few lines of code.
Streaks
Encourage users to build meaningful habits with daily, weekly, and monthly streaks. Fetch streak data from our API to display them in your app.
Email & Push
Reach customers anywhere with customizable emails and push notifications that leverage usage data and drive engagement.
Runr
🎉 Congrats! You've ran 50km!
Novler
✍️ You wrote 1000 words!
Learnr
Don't forget to extend your streak!
Learnr
You've completed 100 lessons!
Metrics
Model any user interaction
Send one API call to track the user interactions that matter.
Achievements
Congratulate and motivate your users
Create one-off and multi-stage achievement campaigns to keep your users engaged.
Streaks
Drive retention & engagement
Build user habits with daily, weekly, and monthly streaks. Shown to improve retention by 60%.
Lifecycle Emails
Send personalized gamification emails
Design emails with a no-code template editor and smart blocks powered by gamification data.
Developer-friendly
Simple APIs your team will love using
Use our APIs to effortlessly integrate gamification into your app. Get a team that's 100% focused on your gamification experience.
- Type-safe SDKs.
- We spend time worrying about abstractions and let you focus on what matters: building a great experience for your users.
- Intuitive documentation.
- Documentation built by developers for developers. Get started in minutes, not hours.
- Effortless debugging.
- Get to the root of the issue fast with detailed event logs and error messages.
// Server: Handle user writing submission
// Validate submission
if (!text || text.length === 0) return;
const wordCount = text.split(' ').length;
// Track event in Trophy
await trophy.metrics.event(
"words", {
user: {
id: "user-123",
email: "[email protected]"
},
value: wordCount
}
);
// Save progress
await saveProgress(wordCount);
return wordCount;
Gamification at scale
Industry giants retain with gamification
“Streaks are our golden goose. A disgusting amount of Duolingo’s success is tied to streaks. They drive engagement, retention, and even other features like notifications. Without streaks, we would not be where we are today.”
“The streak feature is the single most impactful feature that contributed to this growth and success. In other words, you could argue that one feature created billions of dollars of value.”
Pricing
Transparent pricing with no surprises
Only pay for active users — pay nothing if they churn.
How many monthly active users do you have?
What's included
- Metrics
- Emails & Push
- Achievements
- Custom branding
- Streaks
- Invite your team
Testimonials
Hear what our users have to say
"For years, we discussed building our own in-house system for encouraging authors to build a weekly writing habit on Campfire, but kept pushing it off in favor of product features. Trophy was the perfect solution for us—we were all set up in about an hour, and it has increased our 14-day retention by 6% so far."
FAQ
Frequently asked questions
Have a different question and can’t find the answer you’re looking for? Send us an email.
- Who is Trophy for?
- Trophy is for product teams looking to build gamification experiences in web or mobile apps. We're developer-friendly, but also provide no-code tools for marketers and product managers to collaborate with.
- Do I need gamification?
- Gamification has been proven to increase user engagement and retention, partiucularly in consumer-facing products. It's a great way to get users to use your product more often and build habitual usage patterns.
- Can't I just build this myself?
- You could, but it's a lot of work. Tracking user behavoir, handling time zones, running A/B tests, segmenting users, sending emails, push notifications...it all adds up. Like most things, it's easy until it's not! We've done the tricky bits for you so you can focus on the user experience, not the implementation.
- How do I know if it's working?
- Trophy makes it easy to test and measure the impact of your gamification features. Our dashboards show you your user's usage patterns and how the features you're testing are performing in terms of retention and engagement.
- How do I integrate Trophy into my product?
- Our developer-friendly APIs make it easy to build just about any gamification experience you can think of. All you need is an API key. See our documentation for full details.
- How much does it cost?
- Everyone can test and evaluate Trophy for free up to 100 monthly active users (MAUs). After that, you'll pay a fixed rate per user per month. Use our pricing slider to estimate your costs.
- How are MAUs calculated?
- We track how many unique users you've told Trophy about each month. As long as a user is involved in at least one API call, they count as an active user. Any users that are not active in subsequent months aren't charged, so you never pay for churn.
- Do you offer volume discounts?
- If you have more than 100,000 MAUs and know ahead of time what your usage is going to be, get in touch and we' ll happily offer a discount for upfront comittments.
Ship gamification fast. Start today.
Boost retention and customer lifetime value. Use for free up to 100 MAUs.
