About

We're changing how consumer apps engage users

Since the rise of coding agents, the number of new apps launching has exploded. Pre-2025, the number of iOS apps released each month grew 2-3% TTM YoY. Now, it's more like 25%, with no sign of slowing.

Demand has not kept pace. The market is flooded with competition, and users will switch apps just as fast as new AI features ship. Every dollar spent on acquisition, and every new user it brings, is now more valuable than ever.

At the same time, the price of attention has never been higher. In 2026, the average US adult received 46 push notifications a day with an average CTR of just 3.4%. Traditional engagement channels are more saturated, and less effective, than they used to be.

The growth equation has shifted from acquisition to retention. The most successful apps are not just the ones that can acquire lots of users quickly. They are the ones that find novel ways to keep users coming back without reliance on notification sequences.

That's why gamification matters in 2026. If you have a product users get regular value from, they want to be encouraged and reminded to use it. Native, in-app experiences build the habit loops that traditional channels cannot.

We see consumer teams reinventing the wheel to build gamification into their apps. We think it shouldn't be this hard. So we're building something better.

Most gamification features follow the same core building blocks. Achievements and Streaks encourage progression and help users build healthy habits. Leaderboards and other social features make them feel more connected to each other. And Emails and Push Notifications connect these features to a user's everyday life.

But building all of this isn't trivial.

As with all software, there are lots of unknown unknowns and awkward edge cases. And once it's built, it requires continual maintenance and updates to make sure it's working to serve your users best.

Trophy exists to take that off your plate. We've helped over 60 companies increase user engagement and retention using gamification. We're building a platform that gives you the building blocks for gamification in any consumer app, taking care of the tricky parts so you can stay focused on what makes your product unique.

So if you want to build a better gamification experience for your users in hours, not months, give us a try and let us know what you think.

Best,

The Trophy Team

Our founding team combines a decade of consumer app experience with technical B2B product framing, putting us in a uniquely strong position to deliver real engagement outcomes in a package that's simple for businesses to adopt.

Charlie Hopkins-Brinicombe

Co-Founder

Charlie Hopkins-Brinicombe on LinkedIn

Charlie leads sales and marketing at Trophy. He spent 7 years building and delivering software for businesses across sports, property, logistics, and health & safety, and understands how companies want to work with technology partners.

Jason Louro

Co-Founder

Jason Louro on LinkedIn

Jason leads engineering at Trophy. He spent 8 years in consumer platforms, including growing a consumer business from zero to over 1 million users, and has a deep understanding of user engagement and motivation.