Streaks

Build user habits

Configure daily, weekly, or monthly streaks powered by any user interaction to drive retention and daily engagement

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Use Case

Get users hooked on your product

Set up streaks based on any user interaction to motivate users to keep coming back.

Rich Analytics: Measure streaks and discover optimizations that boost retention.
No-code: Set up streaks with no code. Easily display streak data in your app with a simple, ready-to-use integration.
Email & Push: Configure automated emails and push notifications to engage users when they are about to lose their streak.

Streak Freezes

Help users keep their streaks alive

Use streak freezes to help users keep their streaks for longer without losing motivation.

Auto-earn: Configure Trophy to automatically grant streak freezes to users over time.
Auto-consume: Trophy automatically consumes streak freezes for users who are about to lose their streak.
Easy Integration: Display streak freeze status directly in your app with a simple integration.

Gamification at scale

Industry giants retain with gamification

“If you need people to come back on their own — unprompted user engagement — you have to build habits. Without them, the business model doesn't work.”

Nir Eyal

Consumer Product Expert

“Another huge driver behind our MAU and subscriber growth was our annual Wrapped campaign… Wrapped is always a big contributor to our Q4 performance.”

Daniel Ek

CEO of Spotify

“Streaks are our golden goose. A disgusting amount of Duolingo's success is tied to streaks. They drive engagement, retention, and even other features like notifications. Without streaks, we would not be where we are today.”

Jackson Shuttleworth

Retention Team Lead at Duolingo

“If it's not fun, it's not going to work.”

Luis von Ahn

CEO of Duolingo

“You want to make whatever activity you want to promote a less lonely experience.”

Punit Jajodia

CEO of Programiz

“What really matters is not the initial excitement, but whether people build a habit around the product... Once people can see progress, they're much more motivated to continue.”

Anton Derlyatka

CEO of Sweatcoin

“The streak feature is the single most impactful feature that contributed to this growth and success. In other words, you could argue that one feature created billions of dollars of value.”