Streaks
Build user habits
Configure daily, weekly or monthly streaks powered by any user interaction. Power in-app streak UI with flexible streaks APIs
Use Case
Get users hooked on your product
Set up streaks based on any user interaction to motivate users to keep coming back.
- Rich Analytics
- Measure streaks and discover optimizations that boost retention.
- No-code
- Set up streaks with no code. Easily display streak data in your app with our flexible streaks APIs.
- Email & Push
- Configure automated emails and push notifications to engage users when they are about to lose their streak.
Streak Freezes
Help users keep their streaks alive
Use streak freezes to help users keep their streaks for longer without losing motivation.
- Auto-earn
- Configure Trophy to automatically grant streak freezes to users over time.
- Auto-consume
- Trophy automatically consumes streak freezes for users who are about to lose their streak.
- Flexible API
- Use our battle-tested streaks API to display freezes in your app.
Gamification at scale
Industry giants retain with gamification
“If you need people to come back on their own — unprompted user engagement — you have to build habits. Without them, the business model doesn't work.”
“Another huge driver behind our MAU and subscriber growth was our annual Wrapped campaign… Wrapped is always a big contributor to our Q4 performance.”
“Streaks are our golden goose. A disgusting amount of Duolingo's success is tied to streaks. They drive engagement, retention, and even other features like notifications. Without streaks, we would not be where we are today.”
“If it's not fun, it's not going to work.”
“You want to make whatever activity you want to promote a less lonely experience.”
“What really matters is not the initial excitement, but whether people build a habit around the product... Once people can see progress, they're much more motivated to continue.”
“The streak feature is the single most impactful feature that contributed to this growth and success. In other words, you could argue that one feature created billions of dollars of value.”
Gamification infrastructure that retains users
Boost retention and customer lifetime value. Try for free up to 100 MAUs.
