
Use Case
Get users hooked on your product
Set up recurring streaks based on your existing metrics to motivate users to keep coming back.
- Personalize
- Allow users to set their own streak length and frequency to make them more accountable to their goals.
- Retain
- Keep users engaged and coming back to your product by rewarding them for habits.
- Report
- Get detailed reports on your users' streak progress and performance.

Gamification at scale
Industry giants retain with gamification
“Streaks are our golden goose. A disgusting amount of Duolingo’s success is tied to streaks. They drive engagement, retention, and even other features like notifications. Without streaks, we would not be where we are today.”

Jackson Shuttleworth
Retention Team Lead at Duolingo
“The streak feature is the single most impactful feature that contributed to this growth and success. In other words, you could argue that one feature created billions of dollars of value.”

Lenny Rachitsky
Author, Podcaster, Founder & Product Expert