Metrics
Model any user interaction
Set up metrics to track key user behaviors. Analyze usage, compare retention patterns, and power engaging user experiences.
Use Case
Building blocks for retentive user experiences
Discover which user interactions are most effective at retaining users and drive personalized experiences to keep them engaged.
- Achievements
- Turn users into power users by congratulating and rewarding progress against your most retentive metrics.
- Streaks
- Create a powerful engagement incentive and encourage regular usage habits against any metric.
- Email & Push Notifications
- Deliver personalized emails and push notifications at the perfect moment to motivate users to stay engaged.
Analytics
Deep insights into user behavior
Understand how users engage with your product, and optimize the user experience to retain users.
- Discover churn patterns
- Understand retention drop-off patterns and drive personalized experiences to claw back users and revenue.
- Focus efforts
- Identify the most effective metrics for increasing retention and iterate on user experience to keep users engaged.
- Segment and analyze
- Create custom cohorts to track user behavior over time and optimize the user experience for different groups of users.
Gamification at scale
Industry giants retain with gamification
“If you need people to come back on their own — unprompted user engagement — you have to build habits. Without them, the business model doesn't work.”
“Another huge driver behind our MAU and subscriber growth was our annual Wrapped campaign… Wrapped is always a big contributor to our Q4 performance.”
“Streaks are our golden goose. A disgusting amount of Duolingo's success is tied to streaks. They drive engagement, retention, and even other features like notifications. Without streaks, we would not be where we are today.”
“If it's not fun, it's not going to work.”
“You want to make whatever activity you want to promote a less lonely experience.”
“What really matters is not the initial excitement, but whether people build a habit around the product... Once people can see progress, they're much more motivated to continue.”
“The streak feature is the single most impactful feature that contributed to this growth and success. In other words, you could argue that one feature created billions of dollars of value.”
Gamification infrastructure that retains users
Boost retention and customer lifetime value. Try for free up to 100 MAUs.
