1. Aligning Incentives
When you build a product that provides massive value for users, they will beg you to use every psychological trick at your disposal to make sure they stay hooked.
The Trophy Method
The Trophy Method is all about serving users so well that they practically beg you to hack their brains into forming a regular habit of using your product.
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2. Establishing A Habit
Now that we've made sure our product provides users with value and incentives are aligned, the next step is to help the user build a regular usage habit.
3. Maintaining Engagement
With incentives aligned and a habit established, we must keep our users consistently delighted, encouraged, and engaged.