How to Design Personalized Lifecycle Emails With Trophy Variables

Personalizing emails is essential for ensuring users engage with your product, and lifecycle emails are no different.

Lifecycle email marketing consists of all communications with users after they sign up and start using your product that are aimed at encouraging repeat engagement. 

The bar is high for email content, so not personalizing emails can have the opposite of the intended effect, causing users to disengage and reducing the effectiveness of all email marketing campaigns, not just lifecycle emails.

How to personalize lifecycle emails

Lifecycle emails need highly relevant context based on user interactions with your product to work effectively. This relies on a combination of sophisticated user behavior modelling infrastructure and a powerful email templating system that can inject personalized user behavior data into emails when sent.

Often this kind of system is custom built by development teams which increases cost of ownership and can block other important work which is more core to your product.

Instead, platforms like Trophy provide scalable user interaction tracking infrastructure in combination with a no-code block-based email builder that uses dynamic variables to create highly-personalized lifecycle emails with no custom code.

Personalized lifecycle emails with Trophy

Trophy makes it easy for teams to set up metrics to model user interactions, achievements to track user success milestones, and streaks to track and encourage consistent usage.

Trophy’s block based email editor allows product teams to use Mustache syntax {{...}} to create personalized email templates for lifecycle email marketing.

Here’s an overview of how to use email variables in the Trophy email editor:

Key Points

• Trophy has a block-based email builder that supports designing personalized lifecycle emails using dynamic email variables.
• The email editor supports variables like {{user.name}} for displaying user properties in emails
• Trophy’s email editor also supports variables for user interactions modelled through Trophy metrics, bringing relevant context to emails
• The email editor also supports variables based on streaks such as {{streak.length}} for displaying the length of a user’s streak
• Trophy’s email editor also supports using variables to create dynamic email content through conditional blocks. This allows product teams to display entirely different content in emails based on dynamic variables.

Try Trophy

Trophy provides a powerful no-code email builder designed for marketers to build highly-personalized lifecycle email campaigns backed by zero-party user behavior data.

Create an account and send unlimited emails for free up to 100 monthly active users.