How to Prevent Lifecycle Emails From Becoming Boring With Trophy

Users get a lot of lifecycle emails throughout their journey with your product. From welcome emails to onboarding, achievement celebrations and monthly recap emails, it’s easy to overwhelm users with content.

So how do you maintain freshness and relevance in the inbox?

Using the same subject lines and email copy can cause emails to become boring quickly and lead users to disengage not just with lifecycle emails, but with your other emails too. To prevent this, it’s best practice to randomize email copy and subject lines, rotating them over time to keep them feeling new and fresh.

Using text variations in lifecycle emails with Trophy

Not all lifecycle email platforms have the tools to support randomizing email copy and subject lines. Luckily, Trophy has built-in support for Text Variations, which allows product teams to add unlimited additional versions of any text within email templates or subject lines. Trophy picks one version of the text at random to send to users each time.

Here’s how to use text variations in Trophy’s block-based lifecycle email builder:

Key Points

• Trophy has a block-based email builder that supports randomizing text in the body or subject line of emails.
• Product teams can add unlimited alternate versions of text to keep emails feeling new and fresh.
• At send time, Trophy will pick one version variation of text to use in emails ensuring randomness.
• Text variations can be used in conjunction with email variables to create powerful dynamic copy and subject lines.

Try Trophy

Trophy provides a powerful no-code email builder designed for marketers to build highly-personalized lifecycle email campaigns backed by zero-party user behavior data.

Create an account and send unlimited emails for free up to 100 monthly active users.