Trophy Updates - Feb 2025

February was a short month but we still packed in a load of updates and improvements to Trophy.

Quick Stats

Since launch in November, we've:

• Supported over 3.5M user interactions
• Hosted over 22,000 end users
• Sent over 68k gamified emails

Changelog

• Client SDKs 👨‍💻
• Trophy blog 🌐
• Email builder (Beta) 📧
• Bug fixes & improvements ⚡️

Client SDKs

What's better than using robust pre-built APIs? Using type-safe, native client SDKs instead!

In February, we released client SDKs for some of the most popular programming languages. Now you install a complete toolkit for powering gamification experiences with just one command:

Go

go get github.com/trophy-so/trophy-go

Ruby

gem install trophy_api_client

Python

pip install trophy

PHP

composer require trophyso/php

Java

implementation 'so.trophy:trophy-java:1.0.0'

C#

nuget install Trophy

Node

npm install @trophyso/node

Now it's even easier to integrate Trophy into your web or mobile app and get started building gamified experiences in minutes.

Check our our SDK documentation for full details on getting started.

Trophy Blog

The blog is a collection of guides, case studies and examples that serve as inspiration for any team looking to build a gamified product experience.

Here's some of our latest posts:

1. The Trophy Method - Aligning Incentives
2. The Trophy Method - Establishing A Habit
3. The Trophy Method - Maintaining Engagement
4. How To Increase Activation With Streaks
5. Duolingo's Gamification Strategy: A Case Study

Email Builder (Beta)

One of the most powerful ways of engaging users is through email. It extends the product experience outside your platform and serves as a friendly reminder that you exist.

That's why we see customers that use Trophy to send automated emails to users have on average a 6% boost in retention.

So that's why now were doubling-down on building tools that help you make your emails even more engaging and retentive. Our block-based email builder will allow you to completely customise every aspect of the emails that are sent to users in a Notion-like editor.

You'll be able to use conditional blocks in your emails to further customise them to each user. Here's an example where we've included an extra block in this email based on if a user has an active streak:

You'll also be able to easily and quickly A/B test changes to emails from within Trophy, without making any code changes:

We'll be releasing the email builder for general use later in March, so keep an eye out!

Coming Soon

Here's a few other things we have cooking...

• Healthy Streaks 🧘
  More ways for you to customise the Streaks experience for your users including setting custom goals, vacation mode, and much more.
• Webhooks 🕸️
  Use Trophy as a data source and integrate any feature or tool you like to enhance your gamification experience or internal retention processes.

If you have anything you would love to see Trophy build, or have any feedback for us just reply to this email and let us know!

Until next month...