Trophy Updates - Jan 2025

β° Babe wake up... it's Trophy's Jan 2025 update...
If you thought we were just sitting around eating turkey over Xmas, think again. What follows is the biggest update since we launched Trophy at WebSummit in Lisbon last year.
This positions Trophy as the simplest and quickest way to add achievements, streaks and much more to any product connected to the internet.
Quick Stats
Since launch in November, we've:
- Supported over 2.3M user interactions
- Hosted over 17,000 end users
- Sent over 45k gamified emails
Changelog
- New website π
- Dashboard V2 π
- Standalone achievements π
- Decrement metric API β¬οΈ
- Performance improvements β‘
New Website

Filled with examples, we've redesigned the website to show off exactly what you can build on top of our APIs.
From achievements and streaks to gamified emails and push notifications we're focused on creating the most customisable and reliable building blocks for any gamification experience.
Check out our manifesto and our cool new status page.
Dashboard V2
We've also given our dashboard some much needed TLC...

But it's not all UI, we've also:
- Created a dedicated Metrics page to set up and monitor any user interaction that happens in your product much more easily
- Set up a seperate Emails page where you can configure automated email sequences to send to users based on the metrics you set up.
This better aligns our dashboard with our unopinionated approach providing isolated, opt-in gamification primitives to build your own unique product experience.
Standalone Achievements π
await trophy.achievements.complete('profile-completed');
We've also added an awesome new feature, standalone achievements.
Previously all achievements in Trophy had to be tied to a metric with multiple milestones. Think 5, 10, 25, 50 'words written', 'posts created' or 'bottles recycled'.
But now, when creating new achievements, you'll have the choice to set them up as single-time achievements that users complete once, and once only.
With just one line of code you can integrate these achievements into your product, and Trophy will keep track of who achieved what and when, so you can focus on your core mission.
And just like all achievements in Trophy, you can set up automated emails to send to users when they acheive them and monitor open & retention rates.
Decrement Metric API β¬οΈ
Continuing on our journey of making Trophy as flexible as we can, we've added more capability to our most used API.
Previously users could only increase metrics, but this was limiting as there are a lot of use cases where you might think a user interaction that decreases a metric is important to track.
Take a social platform that uses Trophy to track and gamify the number of followers each user has. A user might follow and then un-follow various users. There's two things happening here:
- A user follows a user -> increments
followers
metric by 1 - A user unfollows another user -> decrements
followers
metric by 1
Now Trophy can support this use case end-to-end, handling all the tricky edge cases with the product experience that you might not think of.
Note: When decrementing a metric, any automated emails that you've configured to send based on milestones will only be sent once and any streaks will remain un-affected.
Performance Improvements β‘
If you've made it this far congrats! We're not sorry, but i'll keep it brief...we just can't stop shipping π’
Running an API platform that processes high volumes of transactional events isn't always as easy as it sounds. Plus, our APIs do a lot of work behind the scences to schedule emails, update streaks, complete achievements and do all the great things you want your users to see.
But we're committed to our performance targets, and throughout Jan we reduced our average API response time by 87%, which is a great start towards our goal of < 50ms requests.
Coming Soon
Here's a few things we have cooking for Feb:
- Push notifications π±
Easily configure automated push sequences based on metric triggers - User insights π―
More detailed retention analytics from real-time user behavoir - Webhooks πΈοΈ
Use Trophy as a data source and integrate any feature or tool you like to enhance your gamification experience or internal retention processes
So yeah, a big month for Trophy, here's to an even better Feb!
If you have anything you would love to see Trophy build, or have any feedback for us you can always reach us at support@trophy.so.