Growth campaigns
Email marketing that drives engagement
Set up challenges and leaderboards, notify users over email, show rankings and progress on a hosted page, and reward people for competing—or working together toward a common goal.
Book a callWeekly challenge
Maxwell
Diamond
Camelia
Platinum
Wilson
Gold
Emma Johnson
Gold
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Email campaigns
Build community around your product
Run time-bound campaigns delivered via email and a hosted progress page. Users compete for rank, work together toward a shared goal, and get rewarded when they place or the community reaches its goal.
Weekly challenge
Noah Kim
Platinum
Emma Johnson
Gold
Liam Chen
Gold
Isabella White
Bronze
Henry Clark
Bronze
10,000 workouts
Community challenge
7,284 / 10,000
73%
1,284 joined
11 days left
You logged 12 today
Weekly challenge
Prize pool
Challenge winner
Top 10 finish
+500 XP
Community goal
1 month Pro
1st place
You're in the top 10
Example campaign
A 30-day workout challenge, live this week
Configure a shared community goal with a leaderboard. Users work together to hit 10,000 workouts, and compete individually for rank. Email carries the campaign; the hosted page is where people check in.
- Set the mechanic
- 30-day window, a 10,000-workout community goal, a leaderboard, and a reward for hitting the goal plus the top 10. Configured in the Trophy dashboard.
- Launch over email
- Trophy announces the campaign via email from your domain with a link to the hosted page. Weekly standing emails during the window. A nudge when the group is close, and a reward email when it hits.
- Hosted page for the duration
- Embed a challenge dashboard on your site with one line of code. Users open it from the email to see their progress and the standings.
April challenge
Noah Kim
Platinum
Emma Johnson
Gold
Liam Chen
Gold
Isabella White
Bronze
Henry Clark
Bronze
Lifecycle emails
The campaign lands in the inbox
Announce the campaign, send rank updates, and fulfill rewards from your domain. Live in a day once the domain is connected.
- Launch email
- Announce the campaign and drive engagement with a link for users to track progress on the hosted page.
- Rank and progress emails
- Alert users about weekly standings for the leaderboard and progress updates toward the shared goal.
- Reward email
- Reward users for achieving a high rank on the leaderboard or when the community goal hits.
- Your domain, their timezone
- Trophy sends emails from your domain with your branding, in each recipient's local timezone.
4th place this week
20 more workouts to take 3rd
Drop-in pages
Rankings and progress on a page you embed
A branded page for the campaign: standings for the leaderboard and a progress view for the shared goal. Live in a day with one line of code.
- Live standings
- The campaign leaderboard, hosted by Trophy but embedded seamlessly into your site.
- Progress toward the goal
- How far the group is from hitting the shared target, and how close a user is to the next reward.
- One-line embed
- Drop the page into your app or site. One engineer or agent, done in minutes.
- Linked from every email
- Launch, rank, and reward emails all send people back to the same surface.
10,000 workouts
Community challenge
7,284 / 10,000
73%
1,284 joined
11 days left
You logged 12 today
Deploy
Launch your campaign in a day
Configure campaign logic, design your emails and set up your hosted page in Trophy dashboard. Embed with one line of code.
from: [email protected]
9:41 AMto: [email protected]
You're #4 on this week's challenge
4th place this week
20 more workouts to take 3rd
10,000 workouts
Community challenge
7,284 / 10,000
73%
1,284 joined
11 days left
You logged 12 today
Analytics
Watch your campaign ignite user engagement
Track who joined, who came back during the window, and which emails they opened. Use that to iterate on your next campaign.
- Participation
- How many users joined the board or the challenge, and whether that grew week to week.
- Email engagement
- Opens and clicks on launch, rank, and reward sends, so you know which messages brought people back.
- Retention during the window
- Whether participants used the product more often while the campaign was live.
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