Loyalty & Rewards Platform
Turn casual buyers into loyal customers
Build tiered loyalty programs with custom loyalty points, VIP levels, and status-based rewards. Configure program logic with no code and engage customers with automated loyalty emails.
Talk to a humanLoyalty Infrastructure That Scales
Build tiered loyalty experiences that drive repeat purchases
Metrics
Track purchases, reviews, referrals, and any custom action with a single line of code. Use them to power tiered loyalty programs and VIP rewards.
Achievements
Celebrate customers as they unlock VIP tiers and loyalty milestones. Display achievements and tier badges to signal status and drive repeat purchases.
Email & Push Notifications
Send automated loyalty emails when customers earn rewards, level up, or are close to their next tier. Design beautiful emails with our no-code editor.
Acme
🎉 Congrats! You've unlocked Gold status!
Streaks
Encourage weekly or monthly shopping streaks to build purchase habits. Reward consistent engagement with bonus points and exclusive perks.
Points
Build branded loyalty points that customers love earning. Configure point values, multipliers, and redemption tiers with ease.
Total points
Last 7 days
102 +29%
Leaderboards
Create VIP leaderboards to showcase top customers and reward your most loyal buyers with exclusive perks and recognition.
Sarah M.
Alex K.
Jordan T.
Wrapped
Send personalized year-in-review emails showcasing customer purchases, points earned, and VIP status achievements.
Your Year
in Review
2026
Custom Loyalty Points
Create branded loyalty points
Build custom loyalty points like 'Stars', 'Gems', or 'Credits' to power your loyalty program. Configure earning rules, redemption values, and tier thresholds with no code.
VIP Tiers & Levels
Reward your best customers with status
Design tiered loyalty levels that unlock exclusive perks and privileges. Use non-monetary status rewards to drive engagement without discounting.
How it works
Launch gamification in a matter of days
Track user interactions
Track the important actions that users take in your app with one line of code.
10 minutes
Start Tracking EventsDesign gamification features
Set up your gamification logic in the dashboard with no code.
45 minutes
Quickstart GuideDisplay gamification in your app
Use the Trophy API to fetch and display gamification data in your app.
1-2 days
API ReferenceLightning-Fast Integration
Simple APIs your devs will love
Use our pre-built gamification API to effortlessly build retentive user experiences. Get a team that's 100% focused on retention.
- Type-safe SDKs.
- We spend time worrying about abstractions and let you focus on what matters: building a great experience for your users.
- Intuitive documentation.
- Documentation built by developers for developers. Get started in minutes, not hours.
- Effortless debugging.
- Get to the root of the issue fast with detailed event logs and error messages.
// Server: Handle user making a purchase
// Track event in Trophy
await trophy.metrics.event(
"purchases", {
user: {
id: "user-123",
email: "[email protected]"
},
attributes: {
item_id: "item-123",
category: "clothing",
price: 59.99
},
value: 1
}
);
// Fulfill purchase
await makePurchase(purchase);
return;
Trusted to deliver user experiences at scale
Get a team dedicated to your user experience. Deliver reliable, performant product experiences at scale.
- Historical uptime
- 99.99%
- Average boost in 14-day retention
- 16%
- Average dev time saved
- 2 months
- Users Tracked
- 500,000+
Gamification at scale
Industry giants retain with gamification
“If you need people to come back on their own — unprompted user engagement — you have to build habits. Without them, the business model doesn't work.”
“Another huge driver behind our MAU and subscriber growth was our annual Wrapped campaign… Wrapped is always a big contributor to our Q4 performance.”
“Streaks are our golden goose. A disgusting amount of Duolingo's success is tied to streaks. They drive engagement, retention, and even other features like notifications. Without streaks, we would not be where we are today.”
“If it's not fun, it's not going to work.”
“You want to make whatever activity you want to promote a less lonely experience.”
“What really matters is not the initial excitement, but whether people build a habit around the product... Once people can see progress, they're much more motivated to continue.”
“The streak feature is the single most impactful feature that contributed to this growth and success. In other words, you could argue that one feature created billions of dollars of value.”
Pricing
How many monthly active users do you have?
Only pay for active users — pay nothing if they churn.
Free
$0/month
For testing and evaluation
Start FreeUp to 100 MAUs
Features
Achievements
Streaks
Points
Leaderboards
Up to 500 Emails
Up to 500 Push Notifications
Starter
$99/month
For small applications
Get Started1,000 MAUs Included
$0.015 per additional MAU
Features
Everything in Free
DNS Verification
5,000 Emails Included
$0.0025 per additional email
5,000 Push Notifications Included
$0.0015 per additional push notification
Pro
$299/month
For larger applications with complex requirements
Get Started10,000 MAUs Included
$0.015 per additional MAU
Features
Everything in Starter
Webhooks
Custom Attributes
50,000 Emails Included
$0.002 per additional email
50,000 Push Notifications Included
$0.001 per additional push notification
Not sure where to start?
Get technical design and implementation advice from a team of gamification experts.
Gamification infrastructure that retains users
Boost retention and customer lifetime value. Try for free up to 100 MAUs.
