Loyalty Program Software
Turn casual buyers into loyal customers
Increase purchase frequency with branded loyalty points and VIP status that give buyers a reason to come back.
Book a callPowering gamification experiences for 1M+ users
Learn why product teams trust Trophy. Read our customer stories
Loyalty points
Increase repeat purchases with loyalty points
Loyalty points that accumulate across orders show members how close they are to the next reward, which makes the next purchase easier to justify.
Level 5
Gold member
750 / 1,000 XP
Level 6
VIP tiers
Increase loyalty with VIP status
Gold and VIP tiers unlocked from spend or points give your best customers status they want to keep, which increases engagement without discounting.
Gold member
Tier unlocked
VIP customer
5,000 pts
Purchase streak
8 weeks
Loyalty points boosts
Increase purchase frequency with points boosts
Limited-time loyalty points boosts on a holiday weekend or flash sale give members a reason to buy now.
Level 5
Gold member
750 / 1,000 XP
Level 6
Deploy
Deploy gamification without sacrificing your roadmap
Choose to deliver gamification features to users via lifecycle emails, drop-in pages, or custom integrations based on available resource and roadmap priorities.
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9:41 AMto: [email protected]
Congrats! You've completed 100 lessons.
100 lessons completed
Can you make it 1,000?
Level 5
Intermediate
750 / 1,000 XP
Level 6
12
day streak
Maxwell
Diamond
Camelia
Platinum
Wilson
Gold
Alex
Silver
John
Bronze
Scale with confidence
Trusted by startups and enterprises alike. Scale seamlessly from your first to your millionth user.
150M
API requests · 30D
158ms
p95 latency · 24H
100.0%
Uptime · 90D
Data encryption
TLS 1.2+ in transit and AES-256 at rest
Privacy-first
Trophy operates without PII by default
Secure API keys
Rotation and revocation on demand
Fault tolerant
Automatic failover through redundancy
Rate limited
Per-endpoint limits maintain fair use
Idempotent
Retry requests without side-effects
Customers
Loved by consumer app teams
Learn why growing product teams are increasing engagement with Trophy.
Gamification at scale
Industry giants retain with gamification
Learn how some of the largest consumer apps use gamification to retain users.
“If it's not fun, it's not going to work.”
“Another huge driver behind our MAU and subscriber growth was our annual Wrapped campaign… Wrapped is always a big contributor to our Q4 performance.”
“Streaks are our golden goose. A disgusting amount of Duolingo's success is tied to streaks. They drive engagement, retention, and even other features like notifications. Without streaks, we would not be where we are today.”
“If you need people to come back on their own — unprompted user engagement — you have to build habits. Without them, the business model doesn't work.”
“Streaks have had a positive impact for us. The main lift has been on retention rather than activation. We've seen meaningful gains from week one through to week ten.”
“What really matters is not the initial excitement, but whether people build a habit around the product... Once people can see progress, they're much more motivated to continue.”
“The streak feature is the single most impactful feature that contributed to this growth and success. In other words, you could argue that one feature created billions of dollars of value.”
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