Leaderboards

Create friendly social competitions

Design perpetual and repeating leaderboards that boost user engagement and drive healthy competition across your product.

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Use Case

Increase engagement with social competitions

Set up perpetual and recurring leaderboards based on any user interaction, total points, or streaks to foster engagement and healthy competition.

Flexible Configuration: Create leaderboards with recurring schedules, all-time leaderboards that run forever, or leaderboards that start in the future and end on a specific date.
Effortless Setup: Set up leaderboards with no code. Display leaderboard data and rankings in your app with a simple, ready-to-use integration.
Historical Rankings: Display historical leaderboard rankings and show users personalized data on how their rankings have changed over time.
Globally Competitive: Allow users to compete with each other across different timezones with localized tracking.

Leaderboard Breakdowns

Drive participation with segmented leaderboards

Group users by location, cohort, or any custom criteria to create a more engaging leaderboards feature.

Custom breakdown logic: Define custom breakdown logic to group participants into discrete leaderboards based on any user attribute.
Automatic grouping: Trophy automatically adds and removes participants from leaderboards as their attributes change.
Easy Integration: Fetch and display rankings for specific breakdowns directly in your app with a simple integration.

Gamification at scale

Industry giants retain with gamification

“If you need people to come back on their own — unprompted user engagement — you have to build habits. Without them, the business model doesn't work.”

Nir Eyal

Consumer Product Expert

“Another huge driver behind our MAU and subscriber growth was our annual Wrapped campaign… Wrapped is always a big contributor to our Q4 performance.”

Daniel Ek

CEO of Spotify

“Streaks are our golden goose. A disgusting amount of Duolingo's success is tied to streaks. They drive engagement, retention, and even other features like notifications. Without streaks, we would not be where we are today.”

Jackson Shuttleworth

Retention Team Lead at Duolingo

“If it's not fun, it's not going to work.”

Luis von Ahn

CEO of Duolingo

“You want to make whatever activity you want to promote a less lonely experience.”

Punit Jajodia

CEO of Programiz

“What really matters is not the initial excitement, but whether people build a habit around the product... Once people can see progress, they're much more motivated to continue.”

Anton Derlyatka

CEO of Sweatcoin

“The streak feature is the single most impactful feature that contributed to this growth and success. In other words, you could argue that one feature created billions of dollars of value.”