User retention platform
Create robust habitual usage patterns
Create long-lasting usage habits with personalized streaks, progression systems, and reactivation notifications that retain users in consumer apps.
Book a callPowering gamification experiences for 1M+ users
Learn why product teams trust Trophy. Read our customer stories
Habit loops
Turn actions into daily habits
Build a streaks feature tied to your most retentive user actions. Use streak freezes to help users keep their streaks for longer, increasing retention.
12
day streak
Progressive achievements
Reward users for their achievements
Reward users with badges for reaching key usage milestones and help them track their progress.
Loyal member
90 days active
Power user
5,000 pts
30-day streak
Level 6
Re-engagement emails
Reactivate churning users
Send automated emails when users are about to lose their streak or go dormant. Personalized nudges that prevent churn before it happens.
30-day streak at risk
Come back today to keep it alive
Deploy
Deploy gamification without sacrificing your roadmap
Choose to deliver gamification features to users via lifecycle emails, drop-in pages, or custom integrations based on available resource and roadmap priorities.
100 lessons completed
Can you make it 1,000?
Level 5
Intermediate
750 / 1,000 XP
Level 6
12
day streak
Maxwell
Diamond
Camelia
Platinum
Wilson
Gold
Alex
Silver
John
Bronze
Scale with confidence
Trusted by startups and enterprises alike. Scale seamlessly from your first to your millionth user.
150M
API requests · 30D
137ms
p95 latency · 24H
100.0%
Uptime · 90D
Data encryption
TLS 1.2+ in transit and AES-256 at rest
Privacy-first
Trophy operates without PII by default
Secure API keys
Rotation and revocation on demand
Fault tolerant
Automatic failover through redundancy
Rate limited
Per-endpoint limits maintain fair use
Idempotent
Retry requests without side-effects
Customers
Loved by consumer product teams
Learn why growing product teams are increasing engagement with Trophy.
Gamification at scale
Industry giants retain with gamification
Learn how some of the largest consumer apps use gamification to retain users.
“If it's not fun, it's not going to work.”
“Another huge driver behind our MAU and subscriber growth was our annual Wrapped campaign… Wrapped is always a big contributor to our Q4 performance.”
“Streaks are our golden goose. A disgusting amount of Duolingo's success is tied to streaks. They drive engagement, retention, and even other features like notifications. Without streaks, we would not be where we are today.”
“If you need people to come back on their own — unprompted user engagement — you have to build habits. Without them, the business model doesn't work.”
“Streaks have had a positive impact for us. The main lift has been on retention rather than activation. We've seen meaningful gains from week one through to week ten.”
“What really matters is not the initial excitement, but whether people build a habit around the product... Once people can see progress, they're much more motivated to continue.”
“The streak feature is the single most impactful feature that contributed to this growth and success. In other words, you could argue that one feature created billions of dollars of value.”
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