User Engagement Platform

Reach next level user engagement

Increase session length and in-app activity with streaks and XP that keep people engaged long after they sign up.

Powering gamification experiences for 1M+ users

CampfireRevisionDojoLexiooOnePrepLealCyberPatientBohemian ResearchMaths GenieRitmo

Read our customer stories

Daily streaks

Increase daily return visits with streaks

Streaks tied to your most valuable actions help people come back every day so usage becomes a habit that sticks.

12

day streak

M
T
W
T
F
S
S

XP systems

Increase in-session activity with XP

XP for the behaviors you want more of makes every action feel worthwhile, so people do more in each session instead of bouncing.

Level 5

Intermediate

750 / 1,000 XP

Level 6

1000800600100

Engagement achievements

Increase feature adoption with achievements

Achievements for key actions and feature discovery encourage exploration, so users actually use the features you release.

Explorer

10 activities

Power user

5,000 pts

7-day streak

Level 2

Engagement leaderboards

Increase activity with public leaderboards

Weekly leaderboards make effort visible, increasing how much users participate and how long they stay engaged.

6,500Camelia
2Camelia
7,120
Maxwell
1Maxwell
4,800Wilson
3Wilson
WeeklyAll time
4
2
Noah Kim

Noah Kim

Platinum

5.2k
5
1
Emma Johnson

Emma Johnson

Gold

4.8k
6
2
Liam Chen

Liam Chen

Gold

4.5k
49
3
Isabella White

Isabella White

Bronze

1.0k
50
1
Henry Clark

Henry Clark

Bronze

980
Show
50
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Deploy

Deploy gamification without sacrificing your roadmap

Choose to deliver gamification features to users via lifecycle emails, drop-in pages, or custom integrations based on available resource and roadmap priorities.

Scale with confidence

Trusted by startups and enterprises alike. Scale seamlessly from your first to your millionth user.

Scale from first user to millionth
Latency, throughput, and uptime that hold up as your user base grows.

150M

API requests · 30D

just now

167ms

p95 latency · 24H

just now

100.0%

Uptime · 90D

Secure by design
Encryption in transit and at rest, scoped API keys, and privacy-first defaults out of the box.
  • Data encryption

    TLS 1.2+ in transit and AES-256 at rest

  • Privacy-first

    Trophy operates without PII by default

  • Secure API keys

    Rotation and revocation on demand

Reliable at scale
Fault tolerance, rate limits, and idempotent APIs keep gamification logic dependable under load.
  • Fault tolerant

    Automatic failover through redundancy

  • Rate limited

    Per-endpoint limits maintain fair use

  • Idempotent

    Retry requests without side-effects

Gamification at scale

Industry giants retain with gamification

Learn how some of the largest consumer apps use gamification to retain users.

If it's not fun, it's not going to work.

Luis von Ahn
Luis von Ahn
CEO of Duolingo

Another huge driver behind our MAU and subscriber growth was our annual Wrapped campaign… Wrapped is always a big contributor to our Q4 performance.

Daniel Ek
Daniel Ek
CEO of Spotify

Streaks are our golden goose. A disgusting amount of Duolingo's success is tied to streaks. They drive engagement, retention, and even other features like notifications. Without streaks, we would not be where we are today.

Jackson Shuttleworth
Jackson Shuttleworth
Retention Team Lead at Duolingo

If you need people to come back on their own — unprompted user engagement — you have to build habits. Without them, the business model doesn't work.

Nir Eyal
Nir Eyal
Consumer Product Expert

Streaks have had a positive impact for us. The main lift has been on retention rather than activation. We've seen meaningful gains from week one through to week ten.

Joel Gascoigne
Joel Gascoigne
CEO of Buffer

What really matters is not the initial excitement, but whether people build a habit around the product... Once people can see progress, they're much more motivated to continue.

Anton Derlyatka
Anton Derlyatka
CEO of Sweatcoin

The streak feature is the single most impactful feature that contributed to this growth and success. In other words, you could argue that one feature created billions of dollars of value.

Lenny Rachitsky
Lenny Rachitsky
Podcaster & Founder