Marketplace
Insights on building marketplaces, fostering active seller and buyer network and gamification.
PodcastHow Chefadora Solved the Two-Sided Marketplace Problem: From Mom's Kitchen to 100K Users
Starting a two-sided marketplace is notoriously difficult. You need creators to attract users, but you need users to attract creators. It's a chicken-and-egg problem that has killed countless startups. Read how Chefadora, a recipe-sharing platform made it through.
Charlie Hopkins-Brinicombe
Why Buen Provecho Refused Investment from Grocery Chains (And How It Saved Their Business)
Guillermo Martinez explains why Buen Provecho turned down strategic investment from major supermarket chains and how that decision protected their ability to become the dominant platform in their market.
The Franchise Model That Didn't Work: Lessons from Entering New Markets
Guillermo Martinez explains why Buen Provecho's franchise approach to Colombia failed and why they'll never use that model again for marketplace expansion.
The Psychology Behind 'Bloop Is for Everyone': Democratizing Influencer Marketing
In a recent conversation on the Levels Podcast, João explained how Bloop's "for everyone" philosophy challenges traditional influencer marketing assumptions and creates a more authentic, accessible system for earning through recommendations.