Insights on building marketplaces, fostering active seller and buyer network and gamification.
Starting a two-sided marketplace is notoriously difficult. You need creators to attract users, but you need users to attract creators. It's a chicken-and-egg problem that has killed countless startups. Read how Chefadora, a recipe-sharing platform made it through.
Charlie Hopkins-Brinicombe
Guillermo Martinez explains why having too many users is actually a problem for Buen Provecho's business and how supply constraints shape every decision they make about growth.
Jason Louro
Guillermo Martinez explains why Buen Provecho turned down strategic investment from major supermarket chains and how that decision protected their ability to become the dominant platform in their market.
Charlie Hopkins-Brinicombe
Guillermo Martinez explains why Buen Provecho's franchise approach to Colombia failed and why they'll never use that model again for marketplace expansion.
Charlie Hopkins-Brinicombe
Buen Provecho discovered that power users who favorite stores get instant notifications and snap up inventory fast, creating a two-tiered user experience. Guillermo discusses how they're addressing this imbalance.
Jason Louro
One of Buen Provecho's biggest early challenges was overcoming the stigma that surplus food equals poor quality. Guillermo explains how mission-driven branding and curation helped build trust with their first users.
Jason Louro
Guillermo reveals Buen Provecho's plan to tackle a different part of the food waste chain: distributors who bury or burn products with 60 days of shelf life. This requires dark stores, logistics, and new capital.
Charlie Hopkins-Brinicombe
In a recent conversation on the Levels Podcast, João explained how Bloop's "for everyone" philosophy challenges traditional influencer marketing assumptions and creates a more authentic, accessible system for earning through recommendations.
Jason Louro
Most founders struggle with the chicken-and-egg problem: buyers won't come without good selection, but sellers won't join without existing buyers. João Neves and his team at Bloop solved this challenge by focusing on three key strategies that helped them reach nearly 100 sellers before launch.
Charlie Hopkins-Brinicombe
When you’re building a two-sided marketplace, you face a chicken-and-egg problem: you need supply to get demand, but you need demand to convince supply to join. Read how one founder solved this problem with a lot of cold outreach and lowballing commissions.
Charlie Hopkins-Brinicombe
Most B2C startups think of themselves as platforms, marketplaces, or products. But the best ones evolve into something much deeper: a community.
Charlie Hopkins-Brinicombe
When you’re building a B2C startup, the hardest problems aren’t always product, pricing, or even growth. Sometimes, the biggest threat is… the weather. Read how one founder used gift cards to solve this problem.
Charlie Hopkins-Brinicombe