Loyalty Program Software
Turn casual buyers into loyal customers
Build tiered loyalty programs with custom loyalty logic, VIP levels, and limited-time boosts for promotional campaigns. Power complex reward workflows with webhooks and integrations with your ecommerce platform.
Book a callPowering gamification experiences for 1M+ users
Learn why product teams trust Trophy. Read our customer stories
Custom loyalty points
Create branded loyalty points
Build custom loyalty points like 'Stars', 'Gems', or 'Credits' to power your loyalty program. Configure earning rules, redemption values, and tier thresholds with no code.
Level 5
Gold member
750 / 1,000 XP
Level 6
VIP tiers & levels
Reward your best customers with status
Design tiered loyalty levels that unlock exclusive perks and privileges. Use non-monetary status rewards to drive engagement without discounting.
Gold member
Tier unlocked
VIP customer
5,000 pts
Purchase streak
8 weeks
Loyalty Points Boosts
Increase purchase frequency with points boosts
Create custom boosts to grant extra loyalty points during sales, holidays, and promotional campaigns, and track their impact on purchases and retention.
Level 5
Gold member
750 / 1,000 XP
Level 6
Deploy
Deploy gamification without sacrificing your roadmap
Choose to deliver gamification features to users via lifecycle emails, drop-in pages, or custom integrations based on available resource and roadmap priorities.
100 lessons completed
Can you make it 1,000?
Level 5
Intermediate
750 / 1,000 XP
Level 6
12
day streak
Maxwell
Diamond
Camelia
Platinum
Wilson
Gold
Alex
Silver
John
Bronze
Scale with confidence
Trusted by startups and enterprises alike. Scale seamlessly from your first to your millionth user.
150M
API requests · 30D
137ms
p95 latency · 24H
100.0%
Uptime · 90D
Data encryption
TLS 1.2+ in transit and AES-256 at rest
Privacy-first
Trophy operates without PII by default
Secure API keys
Rotation and revocation on demand
Fault tolerant
Automatic failover through redundancy
Rate limited
Per-endpoint limits maintain fair use
Idempotent
Retry requests without side-effects
Customers
Loved by consumer product teams
Learn why growing product teams are increasing engagement with Trophy.
Gamification at scale
Industry giants retain with gamification
Learn how some of the largest consumer apps use gamification to retain users.
“If it's not fun, it's not going to work.”
“Another huge driver behind our MAU and subscriber growth was our annual Wrapped campaign… Wrapped is always a big contributor to our Q4 performance.”
“Streaks are our golden goose. A disgusting amount of Duolingo's success is tied to streaks. They drive engagement, retention, and even other features like notifications. Without streaks, we would not be where we are today.”
“If you need people to come back on their own — unprompted user engagement — you have to build habits. Without them, the business model doesn't work.”
“Streaks have had a positive impact for us. The main lift has been on retention rather than activation. We've seen meaningful gains from week one through to week ten.”
“What really matters is not the initial excitement, but whether people build a habit around the product... Once people can see progress, they're much more motivated to continue.”
“The streak feature is the single most impactful feature that contributed to this growth and success. In other words, you could argue that one feature created billions of dollars of value.”
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