Wrapped
Create year-end recaps
Show your users a personal year-end Wrapped highlighting their achievements.
Use Case
Delight users with Wrapped
Ship a Wrapped feature to your web or mobile app with Trophy's data ingest and Wrapped APIs.
- Easy Data Ingest
- Set up metrics for the key interactions users take in your app. Send events for these metrics to Trophy in one line of code.
- Automatic Insights
- Trophy will automatically calculate achievements, streaks, users' most active days, and other useful insights.
- Power Your Wrapped UI
- Pull each user's Wrapped data out of Trophy with our flexible Wrapped API. Present it to users however works best for your brand.
Gamification at scale
Industry giants retain with gamification
“If you need people to come back on their own — unprompted user engagement — you have to build habits. Without them, the business model doesn't work.”
“Another huge driver behind our MAU and subscriber growth was our annual Wrapped campaign… Wrapped is always a big contributor to our Q4 performance.”
“Streaks are our golden goose. A disgusting amount of Duolingo's success is tied to streaks. They drive engagement, retention, and even other features like notifications. Without streaks, we would not be where we are today.”
“If it's not fun, it's not going to work.”
“You want to make whatever activity you want to promote a less lonely experience.”
“What really matters is not the initial excitement, but whether people build a habit around the product... Once people can see progress, they're much more motivated to continue.”
“The streak feature is the single most impactful feature that contributed to this growth and success. In other words, you could argue that one feature created billions of dollars of value.”
Gamification infrastructure that retains users
Boost retention and customer lifetime value. Try for free up to 100 MAUs.
