Wrapped

Create year-end recaps

Show your users a personal year-end Wrapped highlighting their achievements.

Get Started Learn More

Use Case

Delight users with Wrapped

Ship a Wrapped feature to your web or mobile app with Trophy's automated data collection and personalized insights.

Easy Data Collection: Track the key interactions users take in your app. Trophy organizes your user activity data into meaningful year-end insights.
Automatic Insights: Trophy will automatically calculate achievements, streaks, users' most active days, and other useful insights.
Personalized Insights: Trophy generates personalized year-in-review insights for each user. Keep full control over how you present them to your users.

Gamification at scale

Industry giants retain with gamification

“If you need people to come back on their own — unprompted user engagement — you have to build habits. Without them, the business model doesn't work.”

Nir Eyal

Consumer Product Expert

“Another huge driver behind our MAU and subscriber growth was our annual Wrapped campaign… Wrapped is always a big contributor to our Q4 performance.”

Daniel Ek

CEO of Spotify

“Streaks are our golden goose. A disgusting amount of Duolingo's success is tied to streaks. They drive engagement, retention, and even other features like notifications. Without streaks, we would not be where we are today.”

Jackson Shuttleworth

Retention Team Lead at Duolingo

“If it's not fun, it's not going to work.”

Luis von Ahn

CEO of Duolingo

“You want to make whatever activity you want to promote a less lonely experience.”

Punit Jajodia

CEO of Programiz

“What really matters is not the initial excitement, but whether people build a habit around the product... Once people can see progress, they're much more motivated to continue.”

Anton Derlyatka

CEO of Sweatcoin

“The streak feature is the single most impactful feature that contributed to this growth and success. In other words, you could argue that one feature created billions of dollars of value.”