Trophy Updates - July 2025

After the release of our block-based lifecycle email builder in June, we got right back to work adding more features to Trophy.

Changelog

• 🆕 Points is here!
• 🎙️ We launched a podcast
• 🤖 New APIs

🆕 Points is here!

Points brings a whole new set of APIs and tools to Trophy. Specifically, for building powerful points systems.

In the Trophy dashboard, you can now easily set up points logic to award points based on any user interaction including:

• Metrics i.e. "Award 10 points for every 1 mile ran"
• Achievements i.e. "Award 50 points when completing achievement X"
• Streaks i.e. "Award 10 points for extending streak by 7 days"

This helps you iterate and test your points system without code changes, freeing up developers to work on your core product.

Plus we've added purpose-built, scalable APIs to help you build elegant and engaging user experiences driven by your points system.

And there's lots more coming to points soon including:

• Levels: Set up points levels e.g. "Novice → Intermediate → Master" to encourage user activity.
• Boosts: Stimulate user activity during key periods with points boost events controlled from the Trophy dashboard. e.g. "2x points in July".
• Rewards: Configure rewards to gate access to pro features or reward power users.

🎙️ The Levels Podcast

Over the past few months we've been secretly filming season 1 of our brand new podcast. The first 3 episodes are now live, with a very exciting fourth dropping on Monday 14th July.

So far we've interviewed some awesome founders and employees at fast growing startups including:

• How one founder is building the Booking.com of the adventure sports industry.
• How an early hire at Wattpad (acquired for $600M) thinks about doing early growth and sales.
• How a team of 3 is building (and growing) a Duolingo challenger with AI at the heart.

Find all episodes on Spotify, Apple Podcasts, Amazon Music and YouTube.

🤖 New APIs

Last but not least we've added new APIs for building interesting and engaging UI elements based on your Trophy data.

All Achievements API

The all achievements API is ideal for showing users exactly what achievements they can unlock, even if they haven't unlocked them yet.

It also including details of achievement rarity, allowing you to show users how many other users have unlocked each achievement.

Metric Event Summary API

The metric event summary API can be used to display a user's historical activity against a particular metric.

It support aggregating activity on a daily, weekly or monthly basis to best suit your use case and is great for displaying engaging progress charts.

Coming Soon

Here's a few other things we have cooking...

• 🔔 Push Notifications
  Tools to deliver personalized, retention-boosting push notifications driven by real user interactions with no code.
• 📈 Leaderboards
  Tools to run one-off, or recurring competitions to boost user engagement and activity.
• 🧘 Streak Enhancements
  Support for streak 'vacation mode', streak freezes and user-defined streak schedules.

If you have anything you would love to see us build, or have any feedback for us just reply to this email and let us know!

Until next month...

Charlie & Jason