Trophy Updates - November 2025

Before we get into it this month, a quick IRL update...

We Went To WebSummit

A couple weeks back we headed to WebSummit Lisbon to showcase Trophy as part of the ALPHA startup program.

Few takeaways:

• Most already understand the benefits of gamification
• Some aren't sure on how to implement gamification in the 'right' way for them
• Almost all are too busy to build it themselves

This was more validation that we're on the right track and it makes us super excited to keep growing!

Alright back to the update...

Changelog

• 👤 User details page
• 🔨 Restore streak utility
• 🥇 Leaderboard performance improvements

Let's get into it...

👤 User Details Page

The new user details page shows data from a particular user including their streak, activity history, points, leaderboard rankings and more.

This is a great analytical tool but also useful for debugging.

🔨 Restore Streak Utility

The reason for adding the new user details page was to create a space for a range of new utilities for managing user data as part of internal support.

The first of which is a utility to restore a user's streak. Restoring a user's streak will set it to the length it was when the user last lost it.

🥇 Leaderboard Performance Improvements

Since we released leaderboards a month ago, over 33,000 end users have taken part in at least one leaderboard, making it Trophy's fastest growing feature.

Currently, Trophy processes ~ 1M rank changes every day. To keep this performant as we scale to handling 100M+ rank changes per day we decided to invest in upgrading our architecture.

This has resulted in rank changes that used to take ~ 50ms to compute now taking 1-2ms.

Why does this matter?

Because better performance means lower latency, which means a better experience for your users.

(For technical folks that are interested, we added a Redis caching layer and compute ranks with ZRANK that are flattened and flushed to disk in batches.)

Coming Soon

Here's what's coming soon...

• ⚡ Points boosts
  Temporarily modify points logic around key events with no code e.g. "2X points weekend".
• 🔔 Push Notifications
  Send automated streak reminders, reactivation nudges and more using Trophy data.
• 🥇Aggregated leaderboards
  Create leaderboards that create competition between groups of users like "London vs New York" or "Class A" vs "Class B".
• 🔥 Flexible Streaks
  Allow users to set preferences on which days their streak should be tracked and set 'vacation periods' for when they need a break.
• 🏃‍♂️ Community Challenges
  Tools for running time-limited, personalized challenges that every user can take part in.

Reply to this email and tell us what you want to see the most!

Until next month...