Levels Podcast

Presented by

Listen

47:58
/

Barak Glanz (Coddy): Making code learning a daily hobby

A conversation with Barak Glanz, CMO at Coddy, about his journey growing Coddy from zero to 1M ARR and beyond.

Show Notes

Keywords:

influencer marketinguser retentionmobile apprevenue modelstartup growthhiring processcoding educationbusiness strategy

Summary:

In this episode of The Levels Podcast, Jason and CHarlie chat with Barak Glanz, Co-Founder and CMO of Coddy. Barak shares insights into the rapid growth of his coding education platform, which achieved one million in annual recurring revenue (ARR) within a year. He discusses the importance of influencer marketing, the challenges of user retention versus monetization, and the challenges in developing a new mobile app. Barak also emphasizes the significance of hiring the right team and the complexities of managing a B2C product that impacts users' daily lives.

Chapters:

  • [0:00]The Journey To $1M ARR

  • [9:15]Influencer Marketing Strategies

  • [18:07]The Energy System: Balancing Monetization and Retention

  • [26:40]Development Of The New Mobile App

  • [38:28]Hiring and Team Dynamics

  • [46:07]The Responsibilities and Opportunities Of B2C Founders

Takeaways:

  • Coddy achieved one million ARR through a combination of hard work and luck.

  • Influencer marketing was the initial successful channel for user acquisition.

  • Attribution tracking is challenging, especially for web apps.

  • Coddy operates on a freemium model with an energy system for usage limits.

  • The mobile app is in pre-registration and aims to enhance user experience.

  • Hiring the right people is crucial for startup success.

  • Balancing monetization and user retention is a complex challenge.

  • B2C products must consider the psychological impact on users.

  • Building a strong team is essential for navigating startup challenges.

Links:

Related posts