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Ji Woong Jang (Teuida): Growing to 500K MAUs & 3X LTV in 12 months

A conversation with Ji Woong Jang, Co-Founder and CEO of Teuida, a language learning app that emphasizes interactive speaking practice with native speakers, about growing to 500K MAUs and tripling LTV in 12 months.

Show Notes

Keywords:

language learninginteractive speakingnative speakerssubscription modelmonetizationcommunity engagementgamificationuser acquisitioncultural understandingAI in educationmobile app

Summary:

In this conversation, Ji Woong Jang discusses Teuida, a language learning app that emphasizes interactive speaking practice with native speakers. The app transitioned to a subscription model, significantly improving user retention and revenue. Ji Woong highlights the importance of community engagement, gamification strategies like streaks, and the introduction of missions for real-life practice. He also shares insights on marketing strategies, the balance between organic growth and paid advertising, and the future potential of AI in language learning, while maintaining a focus on cultural understanding as a key component of effective communication.

Chapters:

  • [0:00]Introduction to Teuida: A Language Learning App

  • [2:41]Monetization Strategies: Transition to Subscription Model

  • [6:04]User Engagement: Pricing and Conversion Strategies

  • [9:58]Building Community: User Interaction and Feedback

  • [12:56]Gamification: The Role of Streaks in Learning

  • [17:00]Missions: Real-Life Language Practice

  • [19:29]Innovative Product Design and User Engagement

  • [22:22]Gamification Strategies for User Retention

  • [24:15]Marketing and User Acquisition Strategies

  • [26:14]Building a Strong Social Media Presence

  • [30:11]Community Engagement and Cultural Understanding

  • [34:03]The Future of Language Learning and AI Integration

Takeaways:

  • Teuida focuses on interactive language learning through simulated conversations.

  • The transition to a subscription model significantly improved user retention and revenue.

  • Pricing experiments revealed that conversion rates remained stable despite price increases.

  • Premium users enjoy additional features like ad-free lessons and high-resolution videos.

  • Community engagement is crucial for language learners, fostering motivation and support.

  • Gamification elements like streaks enhance user retention and daily engagement.

  • Missions provide real-life speaking practice, encouraging users to apply their skills.

  • Organic growth through social media is currently more effective than paid advertising.

  • Understanding cultural nuances is essential for effective communication in language learning.

  • AI may play a role in future iterations, particularly for advanced learners.

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