João Neves (Bloop): Reshaping social shopping
Jason and Charlie chat with João Neves, co-founder and CTO of Bloop, about building the first social shopping platform that rewards users for sharing their purchases.
Show Notes
Keywords:
Summary:
In this conversation, Joao Neves, co- founder and CTO of Bloop, discusses his journey from working at major e - commerce companies like Amazon and Farfetch to launching Bloop, a social shopping platform that rewards users for sharing their purchases. He explains the innovative business model that focuses on word - of - mouth marketing, the importance of building a community, and the strategies for attracting both users and suppliers. Joao also shares insights on the challenges of creating a complex platform that merges e - commerce with social networking, and the growth strategies they plan to implement as they prepare for a wider launch.
Chapters:
[0:00]From E - commerce to Entrepreneurship: Joao's Journey
[5:45]Introducing Bloop: The Social Shopping Revolution
[10:19]Innovative Business Model: Rewarding Word of Mouth
[15:22]Building the Community: Early Users and Feedback
[18:50]Navigating the E - commerce Landscape: Supplier Strategies
[23:44]The Social Side of Bloop: Engagement and Growth Strategies
[30:57]Gamification Strategies for Engagement
[32:49]Designing the Social Experience
[37:00]Authenticity in User-Generated Content
[41:13]Growth Strategies and Influencer Marketing
Takeaways:
Bloop is a unique social shopping platform that rewards users for sharing their purchases.
The business model is centered around word-of- mouth marketing.
User engagement is crucial for retention and growth.
Building a community of early users is essential for feedback.
When building complex platforms, the MVP should focus on core functionalities to validate the model.
Gamification elements enhance user experience and retention.
Attracting suppliers is key to establishing early network effects.
The platform aims to democratize e-commerce for everyday users.
A customer-centric approach drives product development.
Growth strategies include leveraging influencers and social media to build a community.
Links:
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