Matthew Cockerill (ckbk): Spotify for Cookbooks
Jason and Charlie chat with Matthew Cockerill, founder of ckbk.com, about building the first Spotify for Cookbooks.
Show Notes
Keywords:
Summary:
In this conversation, Matthew Cockerill, founder of ckbk.com, discusses the journey of creating a digital subscription service that offers access to a vast library of cookbooks. He shares insights on the business model, the process of digitizing cookbooks, and the unique value proposition of ckbk in the culinary space. Matthew also highlights key milestones, the impact of COVID- 19, and future plans for user engagement and technology integration. Use code LEVELS25 at checkout for 25% off ckbk subscriptions.
Chapters:
[0:00]The Genesis of Cookbook
[9:17]Business Model and Licensing Structure
[17:39]Key Milestones in Cookbook's Journey
[23:31]Impact of COVID-19 on Cookbook
[31:38]Partnerships and Relationship Management
[37:38]Engagement Strategies and Community Building
[41:39]Recipe Discovery and User Interaction
[56:36]Partnerships and Monetization Strategies
Takeaways:
Cookbook applies the Spotify model to the cookbook industry.
Matthew's background in science publishing influenced his approach to Cookbook.
The 1000 Cookbooks Project helped validate the value of cookbooks.
Cookbook's business model is similar to Spotify and Kindle Unlimited.
Digitizing cookbooks involves a complex process of structuring data.
Cookbook aims to provide a high-quality, comprehensive recipe database.
COVID-19 significantly increased home cooking and Cookbook's user base.
Mobile app usage has become dominant for Cookbook users.
Engagement strategies include tracking cooking history and user contributions.
Cookbook's partnerships enhance its content and reach.
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