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Matthew Cockerill (ckbk): Spotify for Cookbooks

Jason and Charlie chat with Matthew Cockerill, founder of ckbk.com, about building the first Spotify for Cookbooks.

Use code LEVELS25 at checkout for 25% off ckbk subscriptions.
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Show Notes

Keywords:

cookbooksdigital subscriptionrecipescookingtechnologyculinary educationuser engagementpartnershipsbusiness modelcovid-19

Summary:

In this conversation, Matthew Cockerill, founder of ckbk.com, discusses the journey of creating a digital subscription service that offers access to a vast library of cookbooks. He shares insights on the business model, the process of digitizing cookbooks, and the unique value proposition of ckbk in the culinary space. Matthew also highlights key milestones, the impact of COVID- 19, and future plans for user engagement and technology integration. Use code LEVELS25 at checkout for 25% off ckbk subscriptions.

Chapters:

  • [0:00]The Genesis of Cookbook

  • [9:17]Business Model and Licensing Structure

  • [17:39]Key Milestones in Cookbook's Journey

  • [23:31]Impact of COVID-19 on Cookbook

  • [31:38]Partnerships and Relationship Management

  • [37:38]Engagement Strategies and Community Building

  • [41:39]Recipe Discovery and User Interaction

  • [56:36]Partnerships and Monetization Strategies

Takeaways:

  • Buen Provecho connects stores with surplus food to consumers.

  • The startup began during the pandemic in 2021.

  • Transitioning from WhatsApp to a dedicated app was crucial for growth.

  • Cultural challenges arise when expanding into new countries.

  • Balancing demand and supply is a key challenge for the business.

  • Marketing strategies include leveraging social media and influencers.

  • User engagement is driven by push notifications and promotions.

  • Gamification could enhance user retention and engagement.

  • The company aims to reduce food waste across Latin America.

  • Building a community around the brand is essential for success.

Links:

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How CKBK Built the 'Spotify for Cookbooks'

When Matthew Cockerill left the world of science publishing, he brought with him a crucial insight: traditional industries often miss the transformative potential of the internet. His latest venture, CKBK, proves this by applying the subscription model that to an industry dominated by print books.

Building Cooking Habits: Gamification Ideas for Recipe Apps

Getting users to download a recipe app is one challenge. Getting them to actually cook regularly is another entirely. CKBK founder Matthew Cockerill is tackling this engagement problem by building gamification features that encourage users to develop consistent cooking habits