Max Hayward (Adventuro): Booking.com for Adventure Sports
We sat down with Max Hayward, the founder of Adventuro, to hear how he's building the Booking.com for the adventure sports industry.
Show Notes
Keywords:
Summary:
Jason, Charlie and Max discuss the journey of Adventuro, a platform for booking adventure sports experiences. Max shares insights on the business model, customer acquisition strategies, and the importance of building a community around adventure sports. The conversation also touches on the challenges faced during the development phase, the impact of COVID- 19, and future plans for international expansion and technology integration.
Chapters:
[0:00]Introduction to Adventuro and Its Mission
[1:23]The Journey of Building Adventuro
[2:47]Business Model and Market Positioning
[4:50]Development and Launch Process
[10:37]Customer Acquisition Strategies
[16:36]Building a Strong Partner Community
[18:57]Building Community and Engagement
[31:14]Building Trust Through Reviews
[32:51]Balancing Sales vs Engagement
[33:41]Gamification in the User Journey
[37:54]Navigating International Expansion
[42:20]Impact of COVID on the Adventure Sports Industry
Takeaways:
Adventuro aims to be the leading platform for adventure sports bookings.
The business model is similar to booking.com, focusing on commission-based revenue.
Customer acquisition initially relied on paid ads, with a focus on Google Ads.
Building a community is essential for customer retention and engagement.
Supplier onboarding is crucial for offering a diverse range of activities.
The review system has been improved to enhance customer trust and engagement.
COVID-19 had a significant impact on the adventure sports industry, clearing out smaller providers.
Demand for adventure sports rebounded strongly post-COVID.
Future plans include expanding internationally and enhancing community features.
Technology and automation play a key role in streamlining operations.