How to design and build great consumer products
CommunityThe strongest communities share rituals—daily or weekly activities where everyone participates and everyone sees who showed up. Here's how to build that into your product.
Trophy Team
The best fitness and lifestyle apps turn users into communities. Here's how Strava, Garmin, and Peloton use friend groups, challenges, and social accountability to keep people coming back.
The shift from individual metrics to multiplayer experiences like squads and team challenges in the next generation of health apps.
Turn fitness engagement into revenue by gating high-value challenges and leaderboards for premium subscribers.
DesignLearn the psychology behind Apple’s "Move, Exercise, Stand" rings and how to implement high-frequency habit loops using flexible streaks.
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DesignLearn how segmented leaderboards create sustainable retention loops in fitness apps.
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DesignGetting meaningful feedback from users is one of the biggest challenges facing early-stage product teams. Most startups struggle with low response rates to surveys, generic feedback that's hard to act on, or users who simply don't bother sharing their thoughts at all.
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DesignDuolingo recently introduced a new feature called ‘Energy’ to replace the long-known 'Hearts' feature. This shifts the focus from penalizing mistakes to rewarding success and represents an opportunity for app developers to rethink their gamification strategy.
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DesignSylvi AI's approach offers valuable lessons for any B2C startup looking to implement gamification that enhances rather than detracts from their core value proposition.
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DesignDuolingo is famous for having fun and engaging lifecycle email marketing and it's a big driver of retention. But what if you could follow their strategy without all the upfront work?
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DesignUsing charts in emails is great for engagement, but can hurt email deliverability. Here's the solution.
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Gamification GuidesUsers get a lot of lifecycle emails throughout their journey with your product. So how do you maintain freshness and relevance in the inbox? Learn how Trophy text variations can solve this problem.
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Gamification GuidesLearn how to use email variables to design personalized and relevant lifecycle email campaigns that improve your app’s retention.
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DesignLearn how to design engaging and personalized lifecycle email campaigns that improve your app’s retention.
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PodcastIn a recent episode of the Levels Podcast, Tim shared insights from his unique journey across three very different B2C platforms: Wattpad, Couply, and Blossom. His perspective on app culture offers a compelling framework for founders looking to build sticky, memorable products.
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PodcastMost B2C startups think of themselves as platforms, marketplaces, or products. But the best ones evolve into something much deeper: a community.
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