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How to leverage community in building and scaling early stage B2C startups

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The Creator Equity Strategy: When to Give Away Ownership to Build Your Community

Most B2C startups approach creator partnerships with a simple playbook: offer affiliate commissions and hope for the best. But according to Tim Johnson, who's managed creator communities at three major consumer apps including Wattpad (acquired for $600M), this approach is fundamentally flawed.

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Charlie Hopkins-BrinicombeCharlie Hopkins-Brinicombe